Amazon Business Model Essay

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Amazon Prime is the first thing that comes to my mind when I think of online promotions. You already have the convenience of online shopping, saving gas, dodging the crowd, and free shipping if you spend over a certain amount of money. Now, with Amazon you can become an Amazon Prime member and save even more by enrolling in the yearly fee and get all items you purchased shipped faster, unlimited music streaming, first pick on items sold online, videos, and much more. I personally shop on Amazon because I like when things arrive to my house via FedEx or UPS, it makes me feel of importance. They offer deals that are hard to pass up by offering you sometimes buy something and get free shipping if you spend over a certain amount. You don’t have to be an Amazon Prime member to take advantage of the free shipping they offer. Then when you purchase items online they recommend you to similar items you are purchasing and you are more likely to order it as well. They keep the card on file for future use and when it is time to purchase all you have to do is verify the credit card info and input your three digit security code. You get the option to track packages and provide feedback about the product you received which is another perk to online shopping and for Amazon. If a customer leaves a …show more content…
Kroger has online coupons you can take advantage of by clicking “add to card” and there is no need for a printed coupon nor clipping coupons when it is automatically loaded to your Kroger card. I can use Kroger’s online coupons up to five times depending on the item, plus you get it discounted when you check out and use my Kroger card. Even more savings!! Another advantage to online promotion is called “comping prices” where I can go to Wal-Mart and show another retailers price and get it for what the competitor has. It’s what I called stretching and spreading my coins

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