Abubakar Adamu Fanda
20144173
Dr Babeet Gupta
Business Policy and Strategy
Amazon’s recent acquisition of Souq company This study is about the acquisition of souq.com by Amazon Inc. this study assesses the details of the acquisition, it’s benefits, reasons that led to this acquisition and also the strategies that company intends to use to lead the company forward. This study will include the strategic aspects of any acquisition looking to succeed which are;
a) Environmental assessment.
b) Strategy formulation for the new entity.
c) Strategy implementation.
Brief about Amazon: Amazon.com, a multinational online retailing company is currently the biggest and most secure online retail company in the world. It Is subdivided into three main …show more content…
This involves studying the environment and identifying ways to eliminate or lessen the effects of the environment and eventually turn that into an advantage. This environmental assessment is critical on all fronts, the social, geographic, economic and technological environments. The environmental analysis studies all the environments and how they can potentially impact the organization and its operations either negatively or positively. The analysis identifies the dangers and opportunities of a company in reference to its strengths and weaknesses. Amazon in this case as we would say, has done what is called critical environmental assessment. After studying the market in the middle east, it realized that it takes a lot of time, patience and investment to attract customers which amazon were reluctant to do, as they classified UAE consumers to be loyalist. Amazon then decided to make the decision to purchase souq.com seeing as it already had the wide range of consumers demanding for products and also souq.com itself was ready for the taking and amazon was probably the best option in taking it
20144173
Dr Babeet Gupta
Business Policy and Strategy
Amazon’s recent acquisition of Souq company This study is about the acquisition of souq.com by Amazon Inc. this study assesses the details of the acquisition, it’s benefits, reasons that led to this acquisition and also the strategies that company intends to use to lead the company forward. This study will include the strategic aspects of any acquisition looking to succeed which are;
a) Environmental assessment.
b) Strategy formulation for the new entity.
c) Strategy implementation.
Brief about Amazon: Amazon.com, a multinational online retailing company is currently the biggest and most secure online retail company in the world. It Is subdivided into three main …show more content…
This involves studying the environment and identifying ways to eliminate or lessen the effects of the environment and eventually turn that into an advantage. This environmental assessment is critical on all fronts, the social, geographic, economic and technological environments. The environmental analysis studies all the environments and how they can potentially impact the organization and its operations either negatively or positively. The analysis identifies the dangers and opportunities of a company in reference to its strengths and weaknesses. Amazon in this case as we would say, has done what is called critical environmental assessment. After studying the market in the middle east, it realized that it takes a lot of time, patience and investment to attract customers which amazon were reluctant to do, as they classified UAE consumers to be loyalist. Amazon then decided to make the decision to purchase souq.com seeing as it already had the wide range of consumers demanding for products and also souq.com itself was ready for the taking and amazon was probably the best option in taking it