Aleve Case Study

3309 Words 14 Pages
Register to read the introduction… Bayer is known for making a large amount of pharmaceutical drugs. They make OTC drugs, animal health care, plastics, and high-performance materials, crop protection, and home garden care (Bayer: Science For A Better Life, 2011). The corporation is known for making brands like Aleve, Alka-Seltzer, and One-A-Day vitamins and the company is a top seller in multiple sclerosis treatment Betaseron and birth control pill called Yasmin (Mackenzie, 2011). Aleve is a product that can aid in any medical symptoms that someone may have. It aids in things from arthritis to the common cold. Not only is the company focused on illness and well being but they do a little bit more than the average medicine manufacture. This company is also known for having social involvement by their own foundation. The foundations are there to promote science, education, and social activities. The group also has competencies in the fields of health care, nutrition, and high-tech materials. The company wants to be able to help improve the quality of life for others. Bayer also creates value through innovation, growth and high earning power. The company wants to stay committed to their principles while maintaining their role as a socially and ethically responsible corporate citizen.
As you have previously read, the name of the company is Bayer. The product that we are re-advertising is called Aleve. Our goal and mission is to provide care for each and every consumer at an affordable price. We also strive for the best in everything that we do. We believe that as an organization, we grow through each and every person that we are able to help (Aleve,
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It is the non prescription version of Anaprox which is a fast-acting medicine in Naprosyn. Aleve comes in different forms and is able to help with many different things. One of our products is a tablet that contains naproxen sodium and it is 220 mg and a (NSAID) pain reliever and fever reducer. It contains 200 milligrams of naproxen and 20 milligrams of sodium (salt) which helps the body absorb Naproxen quickly. This combination relieves pain faster than naproxen alone. This particular brand is able to relieve minor aches and pains that are caused by minor pain of arthritis, muscle aches, backache, menstrual cramps headaches, toothaches, the common cold, and fever. This particular medication comes in the form of tablets, capsules, gel caps, caplets, and liquid gel. We have a pill that focuses on joint, back and muscle pain. It can be used for people who have authorities pain. What also makes this particular version good is that it focuses on the customer who is buying it. If you have arthritis in your hands and need to take some medication, the last thing you want to purchase is something that is hard to open. Aleve has a bottle with a soft grip cap. This allows a person to not experience high levels of pain when opening the

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