Alaska Airlines Case Analysis

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Airline Industry The United States remains the home of the world 's biggest airline industry and air travel continues to be the safest form of intercity transportation in the United States. Approximately 2 million passengers and 50,000 tons of cargo are transported via the U.S. airlines every day. The industry is also responsible for influencing $1.5 trillion in United States economic activity and currently provides more than 11 million jobs (Airlines.org, 2016). Flight schools across the country continually work with airline companies to teach, train and employ the next generation of pilots and flight crews. Aircraft parts manufacturing facilities offer opportunities in highly skilled positions. Investors elect to expand tourist attractions and build business …show more content…
History Alaska Airlines is a major, low-fare, United States Airline that is headquartered in Seattle, Washington. The airline was founded in 1932 when Mac McGee started flying his three-seat Stinson between Anchorage and Bristol Bay, Alaska. A merger that took place later that year with Star Air Service that created the largest airline in Alaska. Many more mergers followed, along with several name changes until the organization settled on Alaska Airlines. During the late 1940’s, the company had diverged into worldwide charter work that included the airlift of thousands of Yemenite Jews to Israel in 1949, more commonly known as Operation Magic Carpet (Alaska Airlines, 2016). Alaska Airlines was also one of the first airlines to offer in-flight moves in the 1950’s, and during the cold war, it was one of the few airlines to offer charter flights to the Soviet Union. By 1960 the airline had expanded routes to include Ketchikan, Fairbanks and Seattle. In 1972 Alaska Airlines experienced a financial fight for its life, however, the construction of the trans-Alaska Pipeline gave the

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