Eric Klinenberg uses many different tactics to persuade his audience to reduce their usage of air conditioning. With his use of facts and statistics, common sense, and personal experiences, he hopes to convey his point to his targeted audience.
In his article, Klinenberg sets up his argument by portraying an image in the reader’s mind of “relax[ing] in the cold blasts of a movie theater or shopping mall”. He then goes on to say that “Americans use twice as much energy for air-conditioning as we did 20 years ago, and more than the rest of the world’s nations combined.” By implementing this statistic, he shows the severity of the situation and how much fossil fuel we are using. He also makes the root of the problem known. “Part of the problem is that in recent decades, the fastest-growing U.S. cities—places like Las Vegas, Phoenix and Austin—have effectively been built on air-conditioning.” Introducing this was crucial to his argument to show how the problem came to be. …show more content…
He presents a common misconception and refutes it as seen in paragraph 3 where it is being stated that, “air conditioners may well generate enough benefits to balance the indisputable, irreversible damage they generate.” He is wanting to warn his audience of the long term effects of air conditioning, even if the short term effect is desirable, by using the words indisputable and irreversible. The damage is not only bad; it’s
In his article, Klinenberg sets up his argument by portraying an image in the reader’s mind of “relax[ing] in the cold blasts of a movie theater or shopping mall”. He then goes on to say that “Americans use twice as much energy for air-conditioning as we did 20 years ago, and more than the rest of the world’s nations combined.” By implementing this statistic, he shows the severity of the situation and how much fossil fuel we are using. He also makes the root of the problem known. “Part of the problem is that in recent decades, the fastest-growing U.S. cities—places like Las Vegas, Phoenix and Austin—have effectively been built on air-conditioning.” Introducing this was crucial to his argument to show how the problem came to be. …show more content…
He presents a common misconception and refutes it as seen in paragraph 3 where it is being stated that, “air conditioners may well generate enough benefits to balance the indisputable, irreversible damage they generate.” He is wanting to warn his audience of the long term effects of air conditioning, even if the short term effect is desirable, by using the words indisputable and irreversible. The damage is not only bad; it’s