George Marshall's Article: Understanding Faulty Thinking Tackle Climate Change

In the article “Understanding Faulty thinking tackle climate change” author George Marshall explains the psychological reasons why we ignore climate change. The article presents many biases we employ which affect how important we deem an issue and prejudices on why we choose to ignore it. After throughly analyzing the article based on its content and use off logos, ethos, and pathos I have concluded that every UTA alumni would be able to make their own connection with any of the statements provide in the article. Thus I would happily recommend the article be published in UTA’s newspaper The Shorthorn. George selectively includes some logos in an effort to persuade and appeal to his readers. He mentions that the latest report from the intergovernmental panel on climate change uses the word “uncertain” more than once per page. Thus indicating that even our governments are iffy on acknowledging climate change …show more content…
Kahneman’s loss aversion bias states that people are more sensitive to looses than to gains however it seems to not apply to climate change since it seems as a distant problem. Kahneman’s assimilation bias which states that we bend information to fit our existing values is also used by George to explain that people don’t see climate change as an important issue because they value other issues. George also cites information from Stanley Cohen a sociologist at the London School of economics and Janis Dickinson a neuroscientist from Cornell University, whom stated that images representing death and suffering are powerful triggers for the denial of mortality. George’s credibility can be proven even further due to the fact that he is the author of the book “Don't even think about it,: why our brains are wired to ignore Climate Change” and he is also the founder of the climate outreach information network in Oxford