Aetna 's Strategic Pl The Affordable Care Act Essay

1469 Words Sep 13th, 2015 6 Pages
Aetna’s Strategic Plan The Affordable Care Act was signed into law in 2010, just over five years ago. Since then the healthcare industry, and even organizations outside the industry, have been affected in many ways; from new reimbursement models, opening healthcare exchanges, millions of individuals gaining insurance that they previously did not have, and a plethora of new regulations just to name a few. Although the law was passed in 2010, it wasn’t until 2014 that millions of newly insured participants entered into the system when much of the effects were initially recognized. However, even with two enrollment periods under our belt, a new enrollment period set to begin in a month, along with additional regulations still to be fully recognized, how the healthcare industry will be shaped in a few years or in ten years to come is still unknown. This paper will discuss the strategic plan of Aetna, one of the top health insurance companies in the United States. The discussion will include a view of Aetna’s short-term and long-term goals, strategic strategies, a brief competitive analysis, and strategic alternatives.
Long Term & Short Term Plans Aetna is in the business of providing health insurance coverage to millions of people. The business is well diversified consisting of government, commercial, large group insured, dental/vision, along with small group and individual business (Aetna, 2014b). Although this portfolio has done well for Aetna historically,…

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