Advertisements Dehumanize Women

Many companies advertise their products by associating them with a half-naked woman or a sexual connotation. As a perfect example, Sprite released a commercial that dehumanizes a woman in the utmost way. In the 2009 commercial, which has been banned, a woman is recorded on her knees in front of a man and this is intended to be perceived as the woman orally pleasuring him, his male genital then appears as a Sprite bottle, and explodes in her mouth and all over her face. Commercials such as this one dehumanize women and cause society to only see them as sexual objects. The company must have seen the message that they were sending out to the world, which is the reason it was banned but that cannot explain why it was discussed as recorded in the first place, whether the releasing of it was intended or not. Companies such as Coca Cola, who own the brand Sprite, whose commercials are very popular and often viewed …show more content…
This is shown in commercials, lingerie advertisements, and on Twitter, but it is also of truth in the workplace and a lot of college campuses. The world may be shocked to know that, “Women have higher GPA’s than men– when they enter and leave college– even when the sexes show equivalent on standardized tests.” (Baenninger). With this, it should lead one to think that women would be at least in competition, if not above men in the workplace but that in fact is not the reality of things. In addition to that fact, “Women make seventy-eight cents for every dollar that a man makes.” (White House). Along with the gender gap issue, “Women hold almost fifty-two percent of all professional level jobs, lagging substantially behind men when it comes to their representation in leadership positions” (Warner). Some of the most eligible women are turned down because they are seen as unfit for the job. Unfit, not because they lack credentials needed, but because they are thought of as incompetent to men by