Van Heusen ads are exactly what Kilbourne wants us to be aware of and to recognize the dangers those type of ad illustrate. It completely dehumanizes women, in the ad shown below there is a women in a robe on her knees serving the man breakfast in bed. Which is most likely implying that they just got done having intercourse. Also, in the corner there’s an assertion that is completely irrelevant to what the ad is promoting. The advertisement is sponsoring masculine ties, with “man-talking, power packed patterns that tell her it’s a man’s world” these sort of advertisements promote violence. It is really not that difficult to decode it from a quick glance, it’s pretty straight forward. The man is the Van Heusen ads are exactly what Kilbourne
