vii. Relationship Marketing- It is the most vital technique. Rather than trying to sell our service outside we will concentrate on building associations with our customers. So-that, we can retain our existing customers for a long run. It will make the company sustain for a long time. Along with this, we will also give lucrative offers for our new customers to attract them.
Customer Relationship Management (CRM)
Customers relationship management (CRM) is a term that refers to practices, procedures and advances that organizations use to oversee and examine customer connections and information all through the customer lifecycle, with the objective of improving business associations with customers, helping in customer retention and driving sales …show more content…
Identifying target market: As far as recognizing target market, segmenting particular audiences into small groups based on characteristics will help us to distinguish who are most likely to utilize our service. Primarily, our target group will be mass people. From them we will segment our target market.
2. Valuation of customers: Not all of our target customer will be willing to take our service. It is our ultimate motive to convert their willingness to change their view from listening our service offers to buying our service.
3. Creating & delivering message: Our company’s slogan is- “Professionalism is our promise.” We are not saying this just to attract customers. Rather it is our promise to our customers to provide the best cleaning service in the city.
4. Estimating Return: It is not like we will just promote and there will be no outcome. The more we will use our assets for promotion, the more we will get our targeted customers focus.
5. Budgeting: We will set specific objectives and will spend accordingly. So-that there will be no shortage of budget during our promotion. On the same time if we need less money, then we can invest leftover money to our …show more content…
Cleaning Frequency vi. Payment Schedule
Explanations
i. Pricing Methods
We will go for two pricing methods-
Hour based &
Square foot based
ii. Location
We will consider the location of the customer’s house and office. We need to consider about the value of our time, which could have been spent cleaning another houses and offices. The other reason considering location is that, if customer’s office or house is in neighborhood, we can adjust our pricing strategy.
iii. House and office Size
We should also consider the size of the house and office itself. The bigger the size of the house and office, the longer the time it will take to clean the house and office. If the owners have pets, we can ask for a higher price. We will charge extra for gyms and swimming pools.
iv. First Clean
First time clean take longer and extra period of time. Because of negligence and dirt that had built up over the time. In such cases, we will double our hourly charges.
v. Cleaning frequency
Main rule for this strategy is that the more times we go to clean our customer’s house and office, we will charge a lower hourly rate. Another reason is- we can offer discount if the house and office owner agree to a long-term contract with
Customer Relationship Management (CRM)
Customers relationship management (CRM) is a term that refers to practices, procedures and advances that organizations use to oversee and examine customer connections and information all through the customer lifecycle, with the objective of improving business associations with customers, helping in customer retention and driving sales …show more content…
Identifying target market: As far as recognizing target market, segmenting particular audiences into small groups based on characteristics will help us to distinguish who are most likely to utilize our service. Primarily, our target group will be mass people. From them we will segment our target market.
2. Valuation of customers: Not all of our target customer will be willing to take our service. It is our ultimate motive to convert their willingness to change their view from listening our service offers to buying our service.
3. Creating & delivering message: Our company’s slogan is- “Professionalism is our promise.” We are not saying this just to attract customers. Rather it is our promise to our customers to provide the best cleaning service in the city.
4. Estimating Return: It is not like we will just promote and there will be no outcome. The more we will use our assets for promotion, the more we will get our targeted customers focus.
5. Budgeting: We will set specific objectives and will spend accordingly. So-that there will be no shortage of budget during our promotion. On the same time if we need less money, then we can invest leftover money to our …show more content…
Cleaning Frequency vi. Payment Schedule
Explanations
i. Pricing Methods
We will go for two pricing methods-
Hour based &
Square foot based
ii. Location
We will consider the location of the customer’s house and office. We need to consider about the value of our time, which could have been spent cleaning another houses and offices. The other reason considering location is that, if customer’s office or house is in neighborhood, we can adjust our pricing strategy.
iii. House and office Size
We should also consider the size of the house and office itself. The bigger the size of the house and office, the longer the time it will take to clean the house and office. If the owners have pets, we can ask for a higher price. We will charge extra for gyms and swimming pools.
iv. First Clean
First time clean take longer and extra period of time. Because of negligence and dirt that had built up over the time. In such cases, we will double our hourly charges.
v. Cleaning frequency
Main rule for this strategy is that the more times we go to clean our customer’s house and office, we will charge a lower hourly rate. Another reason is- we can offer discount if the house and office owner agree to a long-term contract with