Essay on A Short Note On Customer Relationship Management ( Crm )

1009 Words Nov 4th, 2016 5 Pages
vii. Relationship Marketing- It is the most vital technique. Rather than trying to sell our service outside we will concentrate on building associations with our customers. So-that, we can retain our existing customers for a long run. It will make the company sustain for a long time. Along with this, we will also give lucrative offers for our new customers to attract them.

Customer Relationship Management (CRM)

Customers relationship management (CRM) is a term that refers to practices, procedures and advances that organizations use to oversee and examine customer connections and information all through the customer lifecycle, with the objective of improving business associations with customers, helping in customer retention and driving sales growth. CRM framework are essentially the contact points between the customer and the organization. We will use company’s website, telephone, live chat and social media to communicate and maintain communication with our customers. It also helps us find out the detail information of our customers’ personal information, purchase history, buying preferences and concerns. Which will help us to understand our customers’ personal traits and their demands.

Integrated Marketing Communication (IMC)

Integrated Marketing Communication is a straightforward idea, which guarantee that all types of communications and messages are carefully connected together.

Our Defined Target market:
• Wealthy one income households
• Affluent two income…

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