“Change” was the President Barack Obama 's iconic motto when he was running his presidential campaign in 2008. It appeared on the sitcoms, advertisements even in music videos to the point that his name became synonymous with the word “Change”. For his second run, “Forward” was the theme surrounding his campaign work. After another successful camping, President Obama and his speech writers created a victory speech that both shows gratitude for voters illustrates his vision for his second presidency, “together forward”. Commencing his speech with elements of nostalgia, President Obama mentions the common victory of the American people. By cleverly utilising the pathos …show more content…
Repentance is key concept in Obama’s speeches; he always makes a point of returning what he mentioned before again and again, whether speaking of his gratitude or inspirational words regarding future of America. One can guess this where Obama’s persuasion lies. Propagandas based on tautology was used many dictators and politicians in the past, Mark Twain sums this phenomenon up nicely with famous quote: “If you repeat a lie often enough, it becomes the truth.” Furthermore frequent use of words of inclusive nature such as of “every, together, we, family, our” shows that President Obama is greatly skilled in inclusive rhetoric. Speech makes every single individual participated in election feel like a vital part of democracy. As mentioned Obama 's acknowledgment of the negative plays a great part effectiveness of the speech. Though he mentions the bad he manages to make contrast with good, in paragraph where he mentions “our economy is recovering”, “war is ending” use of present tense add fluidity to his speech makes audience look forward to something in his speech. Frequent use of places, mentioning of far corners of states echoes Martin Luther King. Knowing their audience and their psychology well Obama and his speech repeated make use of pathos during the speech. While examples of ethos and logos are present, President Obama 's to heavily reliance is based on the timing of the speech since election night is an emotional and dramatic for all participant and the audience. Mentioning a girl who had leukaemia but could not afford the treatment until the Obama health care was passed by the senate is another example of the pathos technique. After re-acknowledging his supporters and voters. President Obama finishes with speech with an example of ceremonial deism, a legal practise in United States, in attempt to make his speech