A Brief Note On The And Its Effect On The Global Market Essay

772 Words Dec 9th, 2014 4 Pages
TrackIt has shown interest into expanding into the global market. Russia is a country that has caught the attention of the company. Russia is a promising country, but there are barriers that will have to be discussed first. First, the weather in Russia is known to be cold. The sticker has not been tested at the extreme colds of Russia. The sticker is made to be weather-proof, but this does not protect the electronics on inside from the temperature. Batteries, chips, and other circuitry items do not do well in extremely high and low temperature areas. They will still operate, but the life expectancy will significantly drop. Another barrier to consider is the target market. In 2013 only 25% of Russians own smartphones. The app to operate the sticker is accessible through a computer, although consumers would be more likely to purchase the product if they owned a smartphone. These are the two main barriers that would be present if TrackIt decided to market in Russia
Entry to the Market
Entering Russia’s market can be done a couple of ways. The first way will be via-internet. The internet will allow anyone to purchase the device. Internet purchasing is limiting the market even more. This limits it to people who are actually looking for the item plus people who have internet excess. This is not a productive way to market our item. Marketing in superstores is the other way of marketing that was discussed. Supercenter, like Target, is a great place to house TrackIt. It…

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