Cor 016 Module 9

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generally have an agreed meaning, or connotation, to their audience

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Media codes

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three types of media codes

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symbolic codes, technical codes and written codes

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are expected ways in which codes are organised in a product

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Conventions

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are accepted ways of using media codes

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Conventions

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are closely connected to the audience expectations of a media product.

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Conventions

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Different types of conventions include

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form conventions, story conventions and genre conventions.

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are the certain ways we expect types of media's codes to be arranged.

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Form conventions

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Most video forms follow a set of editing rules and techniques called

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continuity

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editing which allows for the audience to easily understand what is going on in a scene and who is talking to who.

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continuity

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point to the common use of tropes, characters, settings or themes in a particular type of medium.

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Genre conventions

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are closely linked with audience expectations

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Genre conventions

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Systems of signs which create meaning to communicate ideas and impressions for an audience, producers, and other stakeholders

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CODES

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Technical, written and symbolic tools used to construct or suggest meaning in media forms and products.

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Codes

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These include techniques and methods like camera angle, shot type, and lighting.

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TECHNICAL CODES

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in films, this pertains on the way the camera is moved, which makes a big contribution to the story.

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Camera techniques

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is the presentation of visual elements in an image, especially the placement of the subject in relation. to other objects.

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Framing

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the distance between the nearest and farthest objects in a scene that appear acceptably sharp in an image.

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Depth of field

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the amount of light and the direction of the light source can give meaning to the viewer of the film.

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Lighting

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refers to the amount of light being captured by the camera. It is directly connected to the brightness and darkness of the image

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Exposure

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the contiguous positioning of either two characters, objects, or scenes in sequence, to compare and contrast them.

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Juxtaposition

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use of language style and textual layout (headlines, captions, speech bubbles, writing style, etc.)

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WRITTEN CODES

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The way titles or headlines are presented.

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WRITTEN CODES

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Indicators that require inferences among the audience, delving into the symbolic meaning rather than the literal meaning.

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SYMBOLIC CODES

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For example, a character's actions show you how the character is feeling.

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SYMBOLIC CODES

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refers to a standard or norm that acts as a rule governing behavior.

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CONVENTION

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are the generally accepted ways of doing something.

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CONVENTION

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people engaged in the process of creating and putting together media content to make a finished media product.

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PRODUCERS

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Media Producers' job in fields such as:

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Broadcasting

Film

Television

Commercials

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the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.

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AUDIENCE

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TYPE OF CODES

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TECHNICAL CODES

WRITTEN CODES

AUDIO CODES

SYMBOLIC CODES

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Example: dialogue (Speech/Word, Accent, Tone), Music (Pace/Tone, Instruments, Lyrics), Sound Effects.

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AUDIO CODES

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the information sent from a source to a receiver

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Messages

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libraries, archives, museums, internet and other relevant information providers.

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STAKEHOLDERS

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These include codes related to sound.

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AUDIO CODES