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34 Cards in this Set

  • Front
  • Back

It is an assembly of people with a common interest where they become the main means of mass communication.

PEOPLE MEDIA

themselves since they have the ability for mass communication.

PEOPLE MEDIA

proficient in the use of technology, especially computers.

TECH SAVVY

able to be believed, capable of being believed; reliable.

CREDIBLE

knows how to use a range of technology; able to change or to do different things.

FLEXIBLE

appeals to the senses of different people.

CHARISMATIC

in the know of the latest information.

UPDATED

expressing oneself easily in clear and effective language.

ARTICULATE

media practitioners who provide information. coming from their expert knowledge or first-hand experience of event.

PEOPLE IN MEDIA

they are the people behind another form of media.

PEOPLE IN MEDIA

Types of journalist by medium:

Print journalists


Photojournalist


Broadcast Journalists


Multimedia


Journalist

they are MEDIA itself.

PEOPLE AS MEDIA

The person serves as the medium for another person to learn or acquire new knowledge.

People as Media

people who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible.

People as Media

highly exposed to and actively using media, source of viable interpretation of messages for lower-end media users.

OPINION LEADERS

people without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.

CITIZEN JOURNALISM

Journalists are using social media to make their content available to more people.

SOCIAL JOURNALISM

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large. group of people and especially from the online community.

CROWDSOURCING

Knowledge was passed on through folk media and indigenous forms of media.

PRE-SPANISH ERA

Careers: Town crier, messenger, community scribe.

PRE-SPANISH ERA

Education was limited to the elite, publication of books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people's revolution against Spanish rule

SPANISH ERA

Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names. were used to avoid political oppression.

SPANISH ERA

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.

SPANISH ERA

During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became available.

AMERICAN AND JAPANESE ERA

Media was used for propaganda by government and other groups.

AMERICAN AND JAPANESE ERA

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.

AMERICAN AND JAPANESE ERA

The golden age of Philippine Journalism.

POST-WAR ERA

Advertising, Communication Education, and press freedom flourished in this era.

POST-WAR ERA

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.

POST-WAR ERA

Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism

MARTIAL LAW ERA

People Power brought greater freedom for Philippine media.

POST-EDSA ERA

During this era, the new Constitution recognized the vital role of communication and information in nation-building.

POST-EDSA ERA

Press freedom influenced the growth in media careers.

POST-EDSA ERA

Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.

MODERN ERA