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25 Cards in this Set
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is defined as "the placement of announcements and persuasive messages in time or space". |
ADVERTISEMENT |
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Is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales. |
ADVERTISEMENT |
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are found everywhere almost on television and radio, in newspapers and magazines, and on the Internet. |
ADVERTISEMENT |
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Types of Advertisement |
PRINT ADVERTISEMENT VIDEO ADVERTISEMENT RADIO ADVERTISEMENT WEB ADVERTISEMENT |
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those in magazines and newspapers, aim for a massive audience. |
PRINT ADVERTISEMENT |
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for a smaller audience, brochures, fliers and coupons are used. |
PRINT ADVERTISEMENT |
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other print ads include outdoor advertisements such as billboards and transit ads. |
PRINT ADVERTISEMENT |
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are commonly aired in major networks. |
VIDEO ADVERTISEMENT |
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The creative process for a video ad, is rigorous. It passes through several meetings, client conferences, brainstorming and pre- production preparations. |
VIDEO ADVERTISEMENT |
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It is the advertiser's job to compress all important details in a short video, which usually lasts for a minute or less. |
VIDEO ADVERTISEMENT |
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remains a good venue for advertisement. |
RADIO ADVERTISEMENT |
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It is cheaper than television and still enjoys a very loyal following. Unlike print, radio is capable of conveying emotions |
RADIO ADVERTISEMENT |
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Technology triggered a rapid migration of people to the Internet. Social media had become a preferred venue for advertisements even for big companies. |
WEB ADVERTISEMENT |
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Social media provide an edge in advertising because of the large number of users worldwide. |
WEB ADVERTISEMENT |
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a form of online advertising that uses technology to automate the purchase and placement of ads. |
PROGRAMMATIC ADVERTISING |
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through programmatic advertising, advertisers can reach their target audience more accurately and reduce costs. |
PROGRAMMATIC ADVERTISING |
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are advertisements served to users based on their personal information, such as their age, location, gender, interests, and browsing history. |
TARGETED ONLINE ADS |
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these ads are designed to be more relevant and exciting to the user than traditional ads. |
TARGETED ONLINE ADS |
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is changing the landscape of advertising. With the ability to collect and analyze vast amounts of data, Al provides new insights into consumer behavior and preferences. |
ARTIFICIAL INTELLIGENCE (AI) |
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is being used to automate some aspects of advertising, such as media buying and creative optimization. |
ARTIFICIAL INTELLIGENCE (AI) |
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this means designing ads optimized for small screens and touchscreens and the unique ways people use mobile devices. |
MOBILE-FIRST ADVERTISING |
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is a new approach to marketing that uses multiple channels to reach consumers. |
OMNICHANNEL ADVERTISING |
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uses numerous channel including the Internet, social media, and mob devices. |
OMNICHANNEL ADVERTISING |
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the power of visual advertising is vast and far- reaching, able to transcend language barriers and engage viewers on an emotional level. |
VISUAL ADVERTISING |
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a single image can tell a story, evoke feelings, and create a lasting impression. |
VISUAL ADVERTISING |
