13 Boone & Kurtz Contemporary Marketing

Front 1

administered marketing system

Back 1

VMS that achieves channel coordination when a dominant channel member exercises its power.

Front 2

channel captain

Back 2

Dominant and controlling member of a marketing channel.

Front 3

contractual marketing system

Back 3

VMS that coordinates channel activities through formal agreements among participants.

Front 4

corporate marketing system

Back 4

VMS in which a single owner operates the entire marketing channel.

Front 5

direct channel

Back 5

Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.

Front 6

distribution

Back 6

Movement of goods and services from producers to customers.

Front 7

dual distribution

Back 7

Network that moves products to a firm’s target market through more than one marketing channel.

Front 8

exclusive distribution

Back 8

Distribution of a product through a single wholesaler or retailer in a specific geographic region.

Front 9

intensive distribution

Back 9

Distribution of a product through all available channels.

Front 10

intermodal operations

Back 10

Combination of transport modes such as rail and highway carriers (piggyback), air and highway carriers (birdyback), and water and air carriers (fishyback) to improve customer service and achieve cost advantages.

Front 11

logistics

Back 11

Process of coordinating the flow of information, goods, and services among members of the distribution channel.

Front 12

marketing (distribution) channel

Back 12

System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user.

Front 13

physical distribution

Back 13

Broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer.

Front 14

radio frequency identification (RFID)

Back 14

Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance.

Front 15

selective distribution

Back 15

Distribution of a product through a limited number of channels.

Front 16

supply-chain management

Back 16

Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers.

Front 17

vertical marketing system (VMS)

Back 17

Planned channel system designed to improve distribution efficiency and cost effectiveness by integrating various functions throughout the distribution chain.