Product Strategy
Let me Cater to you is a personal chef and catering service located in Fayetteville, North Carolina. It has a dining room that is available to host private events and the restaurant is open four days a week, providing comfort food for lunch. The company orchestrates receptions, corporate functions, holiday parties, etc from the casual to the elegant level. Chef Judy and her staff lives up to their mission statement by tailoring all of their services to fit any venue to fit your unique need.
Market Analysis Market analysis is the process of conducting research that yields information about the market place. It is conducted to determine the attractiveness of a market and to understand its evolving opportunities and threats …show more content…
It enables the company to efficiently search government and chamber of commerce information to identify a customer base and design their products and services to appeal directly to them. It also allows companies to develop a list of competitors in the geographical area.
Marketing Strategy
Marketing Strategy is an organization’s strategy that combines all of its marketing goals into one comprehensive plan (Business Dictionary, 2014). A successful marketing strategy will define your product or service, identify the target market, know the competition, find a niche, and develop awareness, while building credibility, consistency, and focus. After developing a solid marketing strategy, a company must develop and implement a plan to promote their product or service in a manner that is supported by their marketing budget. …show more content…
A distribution channel is the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributors, agents and retailers (Business Dictionary, 2014). The distribution channel should also reflect the values of the business. The direct selling channel is the only method for Let me Cater to You. It allows Chef Judy the ability to oversee each phase of the operation and place her seal of approval on the final product. It also guarantees consistent quality during each
Let me Cater to you is a personal chef and catering service located in Fayetteville, North Carolina. It has a dining room that is available to host private events and the restaurant is open four days a week, providing comfort food for lunch. The company orchestrates receptions, corporate functions, holiday parties, etc from the casual to the elegant level. Chef Judy and her staff lives up to their mission statement by tailoring all of their services to fit any venue to fit your unique need.
Market Analysis Market analysis is the process of conducting research that yields information about the market place. It is conducted to determine the attractiveness of a market and to understand its evolving opportunities and threats …show more content…
It enables the company to efficiently search government and chamber of commerce information to identify a customer base and design their products and services to appeal directly to them. It also allows companies to develop a list of competitors in the geographical area.
Marketing Strategy
Marketing Strategy is an organization’s strategy that combines all of its marketing goals into one comprehensive plan (Business Dictionary, 2014). A successful marketing strategy will define your product or service, identify the target market, know the competition, find a niche, and develop awareness, while building credibility, consistency, and focus. After developing a solid marketing strategy, a company must develop and implement a plan to promote their product or service in a manner that is supported by their marketing budget. …show more content…
A distribution channel is the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributors, agents and retailers (Business Dictionary, 2014). The distribution channel should also reflect the values of the business. The direct selling channel is the only method for Let me Cater to You. It allows Chef Judy the ability to oversee each phase of the operation and place her seal of approval on the final product. It also guarantees consistent quality during each