09 Boone & Kurtz Contemporary Marketing

Front 1

business products

Back 1

Goods and services purchased for use either directly or indirectly in the production of other goods and services for resale.

Front 2

concentrated marketing

Back 2

Focusing marketing efforts on satisfying a single market segment; also called niche marketing.

Front 3

consumer products

Back 3

Products bought by ultimate consumers for personal use.

Front 4

demographic segmentation

Back 4

Division of an overall market into homogeneous groups based on variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family life cycle; also called socioeconomic segmentation.

Front 5

differentiated marketing

Back 5

Market strategy that focuses on producing several products and pricing, promoting, and distributing them with different marketing mixes designed to satisfy smaller segments.

Front 6

geographic information systems (GISs)

Back 6

Computer systems that assemble, store, manipulate, and display data by their location.

Front 7

geographic segmentation

Back 7

Division of an overall market into homogeneous groups based on their locations.

Front 8

market segmentation

Back 8

Division of the total market into smaller, relatively homogeneous groups.

Front 9

micromarketing

Back 9

Targeting potential customers at very narrow, basic levels, such as by zip code, specific occupation, or lifestyle—possibly even individuals themselves.

Front 10

positioning

Back 10

Placing a product at a certain point or location within a market in the minds of prospective buyers.

Front 11

product-related segmentation

Back 11

Division of a population into homogeneous groups based on their relationships to the product.

Front 12

psychographic segmentation

Back 12

Division of a population into groups that have similar psychological characteristics, values, and lifestyles.

Front 13

undifferentiated marketing

Back 13

Market strategy that focuses on producing a single product and marketing it to all customers; also called mass marketing.