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22 Cards in this Set
- Front
- Back
blog (short for Web log)
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Web page that serves as a publicly accessible personal journal for individuals and, in more and more instances, for marketers.
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bot
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Search program that checks hundreds of sites, gathers and assembles information, and brings it back to the sender.
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click-through rate
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The percentage of people presented with a Web banner ad who click it.
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conversion rate
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The percentage of visitors to a Web site who make a purchase.
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corporate Web sites
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Web sites that seek to build customer goodwill and supplement other sales channels rather than to sell goods and services.
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cybermall
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Group of virtual stores planned, coordinated, and operated as a unit for online shoppers.
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digital tools
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Electronic technologies used in e-commerce, including fax machines, personal digital assistants (PDAs) like Bluetooth, smart phones, and DVDs.
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electronic bulletin board
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Specialized online service that provides information on a specific topic or area of interest.
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electronic commerce (e-commerce)
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Targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers by means of computer networks.
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electronic marketing (e-marketing)
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Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools.
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electronic signature
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Electronic approval of a document that has the same status as a written signature.
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electronic storefront
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Online store where customers can view and order merchandise much like window shopping at traditional retail establishments.
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extranet
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Secure network accessible through a Web site by external customers or organizations for electronic commerce. It provides more customer-specific information than a public site.
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instant messaging
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E-mail service that allows for the immediate exchange of short messages between online users.
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interactive marketing
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Buyer–seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.
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Internet (Net)
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Worldwide network of interconnected computers that lets anyone with access to a personal computer send and receive images and data anywhere.
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Internet service provider (ISP)
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Organization that provides access to the Internet via a telephone, satellite TV service, or cable TV network.
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intranet
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Internal corporate network that allows employees within an organization to communicate with each other and gain access to corporate information.
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marketing Web sites
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Web sites whose primary objective is to increase purchases by online visitors.
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smart card
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Multipurpose card embedded with computer chips that store personal and financial information, such as credit-card data, health records, and driver’s license numbers.
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Web kiosk
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Small, freestanding computer, often located in a store, that provides consumers with Internet connections to a firm and its goods and services.
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Wi-Fi (wireless fidelity)
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Wireless Internet access.
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