MARKETING ANALYSIS
Organic food culture refers to a recent social and cultural trend in which there has been an increased interest in organic food due to the increase of media coverage on health, food safety, and environmental dangers of pesticides. This assertiveness considers food a central requirement for health, but it does not neglect the aesthetic (concern with beauty) or hedonistic (pleasurable) aspects of food consumption.
This trend in the way people are eating crosses many aspects of the social and cultural realm, such as market practices and media content when it comes to food, which has led to some novelties and changes in these fields. Attitudes concerning the consumption and consideration of organic food have shifted globally, …show more content…
The purpose of market segmentation is to distribute products to potential markets, to plan the products for market demand, to determine the effective promotion of specific product, and to identify the target market
Consumer perceptions and preferences differ markedly among age, income, occupational, cultural, and lifestyle components of the consumer population. As a consequence, marketers have developed, and successfully utilize, a strategy of market segmentation-subdividing the mass consumer market into smaller identifiable groups with relatively similar product needs. The design of a potentially successful marketing mix-the product, prices, and promotion and distribution channels-is then matched to each identified market segment. It is more cost effective to design a marketing mix that meets the needs of a specific market segment than to aim at the broad undifferentiated market, as it allows the marketing effort to focus on meeting the needs of that market segment. This approach is referred to as a concentration strategy. Some firms and industries utilize a multi-segment strategy-varying products, prices, promotion methods, and distribution channels to reach more than one market
Organic food culture refers to a recent social and cultural trend in which there has been an increased interest in organic food due to the increase of media coverage on health, food safety, and environmental dangers of pesticides. This assertiveness considers food a central requirement for health, but it does not neglect the aesthetic (concern with beauty) or hedonistic (pleasurable) aspects of food consumption.
This trend in the way people are eating crosses many aspects of the social and cultural realm, such as market practices and media content when it comes to food, which has led to some novelties and changes in these fields. Attitudes concerning the consumption and consideration of organic food have shifted globally, …show more content…
The purpose of market segmentation is to distribute products to potential markets, to plan the products for market demand, to determine the effective promotion of specific product, and to identify the target market
Consumer perceptions and preferences differ markedly among age, income, occupational, cultural, and lifestyle components of the consumer population. As a consequence, marketers have developed, and successfully utilize, a strategy of market segmentation-subdividing the mass consumer market into smaller identifiable groups with relatively similar product needs. The design of a potentially successful marketing mix-the product, prices, and promotion and distribution channels-is then matched to each identified market segment. It is more cost effective to design a marketing mix that meets the needs of a specific market segment than to aim at the broad undifferentiated market, as it allows the marketing effort to focus on meeting the needs of that market segment. This approach is referred to as a concentration strategy. Some firms and industries utilize a multi-segment strategy-varying products, prices, promotion methods, and distribution channels to reach more than one market