Issue
The issue arising from this case involving ABC systems, revolves around the sales of Service X. Primarily referring to the marketing strategy the two companies may utilise. Furthermore, this issue expands towards the exclusivity and the terms to be agreed upon about the life of the product. Furthermore, about the direction to be taken by both companies to deliver a quality product beneficial to the aerospace industry. Moreover, due to SITA investing a considerable amount of resources towards the service If after a few years ABC systems decides to appoint a new distributor this will change the aerospace industry. Finally, SITA may have invested in a product that competes with their company’s values and beliefs as well as their sales and …show more content…
As stated in the causes the first option the companies may choose to use a multi-channel distribution method. This method offers customers several choices to buy products (Chron) by utilising a number of distributors. There are several merits by utilising a multi-channel distribution method. Firstly, risks may be reduced as compared to an exclusive distribution channel strategy. Furthermore, Multi-channel distributors can adapt to a changing environment (imperial) Moreover, the use of multi-channel distribution allows the service to have an increased client base as well as multiple distribution points to deliver a product. Furthermore, this will allow products to receive the service in a timely fashion due to SITA being a global company. As a further matter this will increase sales due to the service becoming widely available on a worldwide scale as well as increasing market share. However, if one distributor fails to perform other distributors may assist. Finally, having a larger network of internal stakeholders involved with Service X providing a great service will attract potential customers such as airlines and governments to purchase the service and reuse the service as well as the associated …show more content…
This will eliminate and confusion or questions of SITA’s support of Service X. This may be achieved by consulting one of SITA’s 25 in house lawyers. Furthermore, to implement the product itself SITA may utilise its new cloud based venture SBS which benefits airlines and air navigation service providers (supplier code of conduct). Furthermore, SITA’s resources such as the high tech cloud computing data centres across to globe can help achieve higher results and cater to desired statistics and services by customers. Furthermore, by integrating these implementations they follow SITA’s CSR values. The implications of the implementation will be costly as well as using a pilot implementation which will start in one of SITAs cloud computing centres and slowly be phased in towards the rest of them eliminating any risks or problems that may be
The issue arising from this case involving ABC systems, revolves around the sales of Service X. Primarily referring to the marketing strategy the two companies may utilise. Furthermore, this issue expands towards the exclusivity and the terms to be agreed upon about the life of the product. Furthermore, about the direction to be taken by both companies to deliver a quality product beneficial to the aerospace industry. Moreover, due to SITA investing a considerable amount of resources towards the service If after a few years ABC systems decides to appoint a new distributor this will change the aerospace industry. Finally, SITA may have invested in a product that competes with their company’s values and beliefs as well as their sales and …show more content…
As stated in the causes the first option the companies may choose to use a multi-channel distribution method. This method offers customers several choices to buy products (Chron) by utilising a number of distributors. There are several merits by utilising a multi-channel distribution method. Firstly, risks may be reduced as compared to an exclusive distribution channel strategy. Furthermore, Multi-channel distributors can adapt to a changing environment (imperial) Moreover, the use of multi-channel distribution allows the service to have an increased client base as well as multiple distribution points to deliver a product. Furthermore, this will allow products to receive the service in a timely fashion due to SITA being a global company. As a further matter this will increase sales due to the service becoming widely available on a worldwide scale as well as increasing market share. However, if one distributor fails to perform other distributors may assist. Finally, having a larger network of internal stakeholders involved with Service X providing a great service will attract potential customers such as airlines and governments to purchase the service and reuse the service as well as the associated …show more content…
This will eliminate and confusion or questions of SITA’s support of Service X. This may be achieved by consulting one of SITA’s 25 in house lawyers. Furthermore, to implement the product itself SITA may utilise its new cloud based venture SBS which benefits airlines and air navigation service providers (supplier code of conduct). Furthermore, SITA’s resources such as the high tech cloud computing data centres across to globe can help achieve higher results and cater to desired statistics and services by customers. Furthermore, by integrating these implementations they follow SITA’s CSR values. The implications of the implementation will be costly as well as using a pilot implementation which will start in one of SITAs cloud computing centres and slowly be phased in towards the rest of them eliminating any risks or problems that may be