Star Trek VI: The Undiscovered Country

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    “There are certain things men must do to remain men. Your computer would take that away.” Wise words from Captain James T. Kirk. “The Ultimate Computer,” an episode from Gene Roddenberry’s Star Trek: The Original Series, effectively details human reaction toward technology and how far advancement should extend. Star Trek scrutinizes the consequences of space travel and exploration, advancement of technology, and militarization. In the episode “The Ultimate Computer,” the crew of the U.S.S. Enterprise faces the potential eradication of their occupations by a machine who can do what appears to be anything a human can do, faster and more efficiently. In a test run of the M-5, a computer capable of completely commanding a starship meant to be…

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    In the genre of science fiction, authors and directors create new worlds of fantastic possibilities. Some of these worlds take place in our future, theorizing about things that are to come, while others take us to galaxies far, far away. Regardless of where or when the story takes place, particular conventions are always certain. One such convention is that when a new technology is central to the plot, the technology will cause harm. Star Trek II: The Wrath of Khan demonstrates this through the…

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    creativity and passion of the guerrilla marketers in the entrepreneurial stage.3 Their brand and product managers need to start living with their customers and visualizing new ways to add value to their customers’ lives. The bottom line is that effective marketing can take many forms. Although it is easier to learn the formulated side (which will occupy most of our attention in this book), we will also see how creativity and passion can be used by today’s and tomorrow’s marketing…

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