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45 Cards in this Set

  • Front
  • Back
unit of analysis
The what or whom being studied. In social science research, the most typical units of analysis are individual people.
unit of observation/element
entities on which information is received and statistics are compiled.
face validity
the validity of a test at face value. In other words, a test can be said to have face validity if it "looks like" it is going to measure what it is supposed to measure.
criterion-related validity
a measure of how well one variable or set of variables predicts an outcome based on information from other variables (standardized tests)
construct validity
whether a scale measures or correlates with the theorized sociological construct that it purports to measure
content validity
the extent to which a measure represents all facets of a given social construct
purposive sampling
A sample in which the individual units are selected by some purposive method. It is therefore subject to biases of personal selection and for this reason is now rarely advocated in its crude form.
quota sampling
the population is first segmented into mutually exclusive sub-groups, just as in stratified sampling. Then judgment is used to select the subjects or units from each segment based on a specified proportion
systematic sampling
k (the sampling interval) is equal to N (the population size) over n (the sample size).
stratified sampling
The process of grouping members of the population into relatively homogeneous subgroups before sampling
cluster sampling
a sampling technique used when "natural" groupings are evident in a statistical population. It is often used in marketing research. In this technique, the total population is divided into these groups (or clusters) and a sample of the groups is selected. Then the required information is collected from the elements within each selected group.
proportionate sampling
the population is divided into subpopulations (strata) and random samples are taken of each stratum
internal validity
the validity of (causal) inferences in scientific studies, usually based on experiments as experimental validity
external validity
the validity of generalized (causal) inferences in scientific studies, usually based on experiments as experimental validity
contingency question
Used to guide different kinds of people through different routes through your questionnaire as needed.
secondary analysis
analysis by a researcher removed from the process to continue the original analysis to address different questions or to use different methods to address the original research question.
emic perspective
relating to features or items analyzed with respect to their role as structural units in a system
etic perspective
relating to features or items analyzed without considering their role as a structural unit in a system
naturalism
The practice of describing precisely the actual circumstances of human life in study
ethnomethodology
a method for understanding the social orders people use to make sense of the world through analyzing their accounts and descriptions of their day-to-day experiences. Opposite of the American sociological approach to data analysis with its traditional sociological modes of thinking.
grounded theory
a systematic qualitative research methodology in the social sciences emphasizing generation of theory from data in the process of conducting research
extended case method
A longer in-depth investigation of a single individual, group, or event to explore causation in order to find underlying principles
institutional ethnography
the empirical investigation of linkages among local settings of everyday life, organizations, and translocal processes of administration
participatory action research
A research method in which the researcher works with the group under investigation; that is to say that she or he takes a lead from the group on what is to be studied, where, when, and how. The researcher shares useful research skills with the group, which is then enabled to undertake further research autonomously
focus group
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
content analysis
A systematic analysis of the content rather than the structure of a communication, such as a written work, speech, or film, including the study of thematic and symbolic elements to determine the objective or meaning of the communication.
manifest content
the consequences that people observe or expect
latent content
not explicitly stated, recognized, or intended by the people involved
semiotics
The theory and study of signs and symbols, especially as elements of language or other systems of communication, and comprising semantics, syntactics, and pragmatics
quasi experiment
setting up a particular type of an experiment or other study in which one has little or no control over the allocation of the treatments or other factors being studied
open coding
the researcher forms initial categories of information about the phenomenon being studied by segmenting information. Within each category (represents a unit of information like an event), the researcher finds several properties, or subcategories, and looks for data to show the possibilities on a continuum of the property.
axial coding
After open coding, the researcher presents this using a coding paradigm or logic diagram in which he/she identifies a central phenomenon, explores causal conditions, specifies strategies, identifies the content and intervening conditions (the narrow and broad conditions that influence the strategies).
selective coding
the researcher identifies a “story line” and writes a story that integrates the categories in the axial coding model. In this phase, conditional propositions (or hypotheses) are typically presented.
code note
a memo that identifies the code labels and their meanings
theoretical note
a memo that covers a variety of qualitative data thoughts and ideas. e.g. reflections of concepts and deeper meanings
operational note
a memo that deals primarily with methodological issues.
concept mapping
The graphical display of concepts and their interrelations. Useful for formulation of theory
univariate analysis
The analysis of a single variable, for purposes of description
frequency distribution
A description of the number of times the various attributes of a variable are observed in a sample
dispersion
The distribution of values around some central value, such as an average.
continuous variable
A variable whose attributes form a steady progression, such as age or income. 23, 24, 25, 26...
discrete variable
A variable whose attributes are separate from one another, or are discontinuous, such as sex or religious affiliation.
bivariate analysis
The analysis of two variables simultaneously for the purpose of determining relationships between them.
multivariate analysis
The analysis of simultaneous relationships among several variables.
codebook
The document used in data processing and analysis that tells the location of different data item in a data file.