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11 Cards in this Set

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What are the five factors that may influence celebrity worship?

Age


Education


Gender


Personality


Mental health

Age

Can be seen in all age groups


peaks at 11 to 17 years declining afterwards


During this time teenagers are likely to have a weak sense of identity

Gender

Males often have sports stars as their idols


Women entertainment and arts celebrities


Females are more likely to label their worship as intense

Personality

Celebrity worshippers do not have cognitive flexibility


therefore are rigid to the point of obsessive


Poor social skills- hinders interpersonal relationships so celebs provide a source of pseudo friends


Education

The less education the greater amount of CW


- McCutcheon et al

Mental Health

Erotamania is a mental health disorder that causes an individual to have illusions that a celebrity has fallen in love with them

Maltby

Found 3 dimensions of celebrity worship:


Entertainment social (attracted for entertainment value)


Intense personal (develop intensive and compulsive feelings, borderline obsessional)


Borderline pathological (uncontrollable behaviours and fantasies)


2004: found Entertainment social were healthy mentally those in higher categories were prone to mental and physical health disorders.

Gabriel

Pps who scored low on a self esteem questionnaire scored higher after writing an essay on their favourite celebrity


Suggests they assimilated some of the celebrities characteristics into themselves

McCutcheon et al.

Found negative correlation of -0.4 between the amount of education and amount of celebrity worship


Suggests those with less education have a more intense interest in celebrities

Strengths and Weaknessess

+Takes into account Psychodynamic/cognitive/sociological aspects


- Post Hoc models describe the process of CW not where the behaviours came from


-Reliant upon self report- Social desirability


-rather than it being the less educated a person is the more likely they are to 'worship' a celebrity it may be that the more educate they are the more likely they are to understand how negatively society views celebrity worship

Research methodology criticisms

Maltby: Large sample size across a range of ages- a representative sample, can be generalised across the wider population


McCutcheon et al: Study included younger people who may not have finished education 2004 he ignored any ppt under 25 and still found a measurement of -0.32 suggesting education to be an important factor.