Buad 283 Quiz Ch5

Front 1

E-commerce is a broader definition of e-business.

True/False

Back 1

False

Front 2

You decide to start a landscaping business called Trim Grass. You type www.TrimGrass.com in a Web browser, and no page with that name appears. The domain name is therefore available.

True/False

Back 2

False

Front 3

In a forward auction, the highest bid wins.

True/False

Back 3

True

Front 4

A reverse auction often has both a floor and ceiling price, unlike forward auctions.

True/False

Back 4

False

Front 5

The internet can both endanger and enhance a company's position in a given industry.

True/False

Back 5

True

Front 6

Mass personalization refers to a company's ability to tailor products or services to a customer's specifications.

True/False

Back 6

False

Front 7

In comparison to traditional commerce, e-commerce is able to reduce operational and transactional costs through disintermediation.

True/False

Back 7

True

Front 8

"Pure-Play" refers to an e-commerce venture that is completely digital -- including the product or service offered, the process and the delivery agent.

True/False

Back 8

True

Front 9

In viral marketing, you must ask your consumers to opt-in to your online messages.

True/False

Back 9

False

Front 10

A payment gateway is an e-commerce application service provider that authorizes credit card payments for both traditional and non-traditional commerce.

True/False

Back 10

True

Front 11

You decide to start a landscaping business called Trim Grass. You created a Web site, but it doesn't seem to be attracting any clients. So, you decide to explore advertising on the Web. Which of these advertising methods would probably be the least appreciated by your clients?

a. Viral marketing

b. Pop-up or pop-under ads

c. Spamming

d. Permission marketing

e. Banner ads

Back 11

c. Spamming

Front 12

You decide to start a landscaping business called Trim Grass. Some of your residential clients (homeowners) would like to pay their bills online. Which of the following methods will not be appropriate for this type of payment?

a. Purchasing cards

b. Stored value money cards

c. Electronic checks

d Electronic credit cards

e. Person-to-person payments

Back 12

a. Purchasing cards

Front 13

_______, which is broader concept than _______, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions within an organization.

a. Electronic commerce, electronic business

b. Electronic business, electronic commerce

c. Business-to-business electronic commerce, intrabusiness electronic commerce

d. Business-to-business electronic commerce, business-to-customer electronic commerce

e. Business-to-customer electronic commerce, business-to-business electronic commerce

Back 13

b. Electronic business, electronic commerce

Front 14

The degree of digitization relates to all of the following except:

a. The product or service sold

b. The size of e-commerce transactions

c. The process by which the product is produced

d. The delivery agent or intermediary

e. The process by which the product is sold

Back 14

b. The size of e-commerce transactions

Front 15

In ________ e-commerce, the sellers and buyers are organizations.

a. consumer-to-business

b. government-to-citizen

c. consumer-to-consumer

d. business-to-business

e. business-to-consumer

Back 15

d. business-to-business

Front 16

In __________ e-commerce, an organization provides information and services to its workers.

a. consumer-to-business

b. business-to-employee

c. business-to-consumer

d. government-to-business

e. consumer-to-consumer

Back 16

b. business-to-employee

Front 17

___________ represents the vast majority of e-commerce.

a. C2B

b. G2C

c. B2C

d. C2C

e. B2B

Back 17

e. B2B

Front 18

In a reverse auction, the ________ bidder wings.

a. lowest

b. nobody, since there is no such thing as a reverse auction

c. neutral

d. highest

Back 18

a. lowest

Front 19

_________ marketing encourages receivers to send information about products/services to their friends.

a. SEO

b. Affiliate

c. Electronic

d. Viral

e. Group

Back 19

d. Viral

Front 20

Direct payment of Social Security benefits is an example of __________ e-commerce.

a. government-to-citizen

b. business-to-business

c. consumer-to-consumer

d. business-to-consumer

e. consumer-to-business

Back 20

a. government-to-citizen

Front 21

In _________ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins.

a. forward

b. simple

c. physical

d. reverse

e. static

Back 21

d. reverse

Front 22

eBay uses a ___________ auction.

a. reverse

b. physical

c. forward

d. static

e. simple

Back 22

c. forward

Front 23

In which of the following business models do businesses request quotes from suppliers and use B2B with a reverse auction mechanism?

a. Online direct marketing

b. Name-your-own-price

c. Electronic tendering system

d. Affiliate marketing

e. Find-the-best-price

Back 23

c. Electronic tendering system

Front 24

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business mode?

a. Affiliate marketing

b. Online direct marketing

c. Find-the-best-price

d. Name-your-own-price

e. Electronic tendering system

Back 24

a. Affiliate marketing

Front 25

_________ e-commerce is also known as e-tailing.

a. Business-to-business

b. Collaborative commerce

c. Consumer-to-business

d. Intrabusiness

e. Business-to-consumer

Back 25

e. Business-to-consumer

Front 26

_________ is the process whereby a fully automated electronic commerce transaction eliminates middlemen.

a. Disintegration

b. Direct sales

c. Supply chain integration

d. Disintermediation

e. Value-added services

Back 26

d. Disintermediation

Front 27

__________ are typically used for unplanned B2B purchases for amounts under $2000.

a. Purchasing cards

b. Electronic checks

c. Stored-value money cards

d. Person-to-person payments

e. Smart cards

Back 27

a. Purchasing cards

Front 28

_________ contain a chip that can store information and be used for several purposes.

a. Electronic checks

b. Stored-value money cards

c. Purchasing cards

d. Person-to-person payments

e. Smart cards

Back 28

e. Smart cards

Front 29

A _____________ is the right to use but not distribute software or other intellectual property.

a. closed-caption

b. copyright

c. proof

d. patent

e. trademark

Back 29

b. copyright

Front 30

___________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or trademark belonging to someone else.

a. Domain masquerading

b. Domain tasting

c. Domain spoofing

d. Cybersquatting

e. Domain fraud

Back 30

d. Cybersquatting