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51 Cards in this Set
- Front
- Back
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What is Mass Communication? |
Technology-Abled process where messages are sent to a lot of people. |
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What are the 4 Technology stages of communication Innovation? |
Printing - Chemical - Electronic - Digital |
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Who invented the Movable Type? |
Johannes Gutenberg |
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What are 7 ways that the printing press changed the world? SOLAR-PC |
Scholars - Oral - Languages - Authorship - Religion - Pagination - Commercialization |
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How did the term Pulp Fiction originate? |
Cheap paper from Pulp Tress - Cheap Novels |
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Who invented the High-Speed Presses? |
Richard Hoe 1840 - Could make 30,000hr |
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What were most things powered by in the Industrial Revolution? |
Steam 1700-1800's |
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Who invented the Linotype and what is it? |
Omar Mergenthaler - typewriter-like keyboard that set type into line from molten lead. |
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Who invented the halftone? |
Frederick Ives 1876 |
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What is a halftone? |
Reproducing a picture with different tones of gray and different sized dots of ink. First pictures. |
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What did Steve Horgan do with Frederick Ives invention? |
He adapted the halftone to high-speed printing - Later Ives improved it more. |
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What was National Geographic a pioneer for and who leaded it? |
In using visuals - no one had done it nearly as well before. Henry Luce |
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What did Joseph Niepce discover? |
How to preserve a visual image on light sensitive material - light darkens silver nitrate |
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What did Mathew Brady do with photography? |
His and his team recorded a photographic record of the U.S Civil War |
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What is stereoscopy? |
early 3-D technology that flashed two offset pictures for each eye |
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What is persistance of vision? |
Fast-changing still photos that create the illusion of movement |
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Who developed the first camera? |
William Dickson |
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Who invented the projector? |
the Lumiere Brothers |
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What is a phonograph? |
First recording machine - Thomas Edison |
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What did Emile Berliner invent? |
Improved on the phonograph to make it mass producable |
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What did Joseph Maxfield invent? |
The use of electronic recording in the 1920's |
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What is a telgraph? |
Electricity-abled long distance communication device |
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Who invented Morse Code? |
Sameul Morse |
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What did Heinrich Hertz discover? |
The existance of radio waves - Hertz |
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What did Guglielmo Marconi do? |
He transmitted the first wireless messages by planting Hertz' coils into to the earth. |
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Who invented the television? |
Philo Farnsworth - barely 20 |
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What is geosynchronous orbit? |
A satellite's period of rotation where it keeps up with Earth's rotation |
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Who invented the satellite and how? |
Arthur C. Clarke - was a scientist and a sci-fi author. Orignally thought his idea was only science fiction. |
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What is Teslar? |
The first communication satellite 1960 |
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What's an uplink? |
A ground station that beams a signal to a satellite |
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What's a downlink? |
A ground station that receives a relayed signal from a satellite |
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What is a landline? |
A connection cable laid across land - underground or on poles. |
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What is Cable Television? |
A television transmission system using cable rather than an over-air broadcast signal |
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What are fiber optic cables? |
Fibers of glass that can transmit light signals |
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What is a semi-conductor? |
Tiny sandlike chips that are capable of on/off capacities |
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What is the internet? |
Interconnected Networks - Originated with the Military with ArPA |
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What does digital mean? |
Technology that passes info in only 1's and 0's and gets re-coded to whatever it was. pictures etc. |
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What does URL stand for? |
Universal Resource Locator |
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What does HTTP stand for? |
HyperText Transfer Protocol |
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Who invented the World Wide Web and HTML? |
Tim Bernes-Lee He devoted his life to refining the web to make it an open place for communication |
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What are the 5 asepcts of Media Convergence to Digital? |
Distribution - Devices - Distinctions - Production - Democratization |
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What is an App? |
a small software program for a narrow defined use - usually for phones, |
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What is Cloud Computing? |
It's like a digital data grid. Instead of having it all stored yourself, it's stored across the globe and you just acess it. (Pandora) |
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Harold Laswell devised the communication model. What are the questions it asks? |
Who says what? In which channel? To whom? With what effect? |
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What is a channel? |
The medium a message is sent |
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What is amplification? |
Giving a message a bigger audience
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What do gatekeepers do? |
Media peoples who influence messages en route |
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What are regulators? |
Non-media people who influence messages |
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What is 'noise' in communication? |
ways communication can be altered/misunderstood/ruined. Like slurring your words. |
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What is a 'filter'? |
something that interferes with communication |
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What is vellum? |
Animal skin paper |
