Marketing Ii

Front 1

Summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities

Back 1

Self-concept

Front 2

Refers to the positivity of a person's self-concept.

Back 2

Self-esteem

Front 3

The process in which the person tries to evaluate her appearannce by comparing it to the people depicted in these artificial images.

Hint : Lisa and magazines

Back 3

social comparison

Front 4

Many consumers try to bolster their self-esteem as they accumulate evidence of their achievements through...

Back 4

badges

Front 5

Using their smartphones to identify their physical location through _________ platforms

Back 5

Geospatial platforms

Front 6

A person's conception of how he would like to be

Back 6

ideal self

Front 7

More realistic appraisal of the qualities we do and don't have.

________ self

Back 7

actual self

Front 8

Working hard to "manage" what others think of us; we strategically choose clothing and other products that will show us off to others in a good light.

___________ ___________

Back 8

impression management

Front 9

Daydream that's a self-induced shift in consciousness, which is sometimes a way to compensate for a lack of external stimulation or to escape from problems in the real world.

Back 9

Fantasy

Front 10

**Consumers who have _____ are good targets for fantasy appeals

Back 10

a large gap between their real and ideal selves

Front 11

**________ refers to the possession of both masculine and feminine traits.

Back 11

Androgyny

Front 12

a condition where immigrants struggle to reconcile their native identities with their new cultures

eg. young Iranian in UK

Back 12

torn self

Front 13

Immersive virtual world

Back 13

Computer-mediated environment

CMEs

Front 14

a sociological approach stressing that relationships with other people play a large part in forming the self

Back 14

Symbolic interactionism

Front 15

the process of imagining the reaction of others toward oneself

___-___ self

eg: Lisa the executive @ club

Back 15

Looking-glass self

Front 16

________ marketing is a promotional strategy whereby consumers alter some aspects of their selves to advertise for a branded product.

EG. KFC female college recruits, tattoo logo for free lunch, name change for a video game

Back 16

Identity marketing

Front 17

_______ self-______ theory suggests that people have an incomplete self-definition tend to complete this identity when they acquire and display symbols they associate with that role

Back 17

Symbolic self-completion theory

Front 18

___-____ ___ models suggest that we choose products when their attributes match some aspect of the self

Back 18

Self-image congruence models

Front 19

External objects that we consider a part of us constitute the _______ _____

eg.props, shoes, cars

Back 19

extended self

Front 20

a culture's expectations about how members of the male or female gender should act, dress, or speak

Back 20

Sex roles

Front 21

Stresses self-assertion and mastery of male roles in society

Back 21

agentic goals

Front 22

Many societies they teach females to value ______ goals, such as affiliation and the fostering of harmonious relations

Back 22

communal goalsare

Front 23

***__________are characteristics that people associate with one gender or another.

Back 23

sex-typed traits

Front 24

modern women who assume multiple roles

eg. mom vs business women

Back 24

Contemporary Young Mainstream Female Achievers

(CYMFA)

Front 25

study devoted to the male image and the cultural meanings of masculinity

Back 25

Masculinism

Front 26

Some companies that sell exclusively to one gender therefore may decide to test the waters with the other sex when they promote ________-________ products

Back 26

Gender-bendings

Front 27

____ image refers to a consumer's subjective evaluation of his physical self

Back 27

Body Image

Front 28

___ ______ refers to a person's feelings about his body

Back 28

Body cathexis

Front 29

____ of beauty is a particular model, or exemplar, of appearance.

Back 29

Ideal of beauty

Front 30

***People across all cultures favor physical characteristics associated with _____

Back 30

youth and good health

Front 31

an obsession with perceived flaws in appearance

Back 31

body dysmorphic disorder