How Does Culture Affect Japanese Culture
Student ID: 1062741
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The main focus of the article highlights, how cultures around the world have been influenced by cultural consumption of products and services. More specifically, how the Japanese culture over the years has seen their culture indivertibly consumed by Westernised cultures (Granot, Alejandro, & Russell, 2014, p. 66).
In a consumer behaviour context, the diffusion of consumer culture is an important aspect throughout this article with relating culture through consumers, their cultural values, beliefs, ethics and materialisation of objects and their shared implications within society (Solomon, Russell-Bennett & Previte, …show more content…
Furthermore, a consumer’s values, beliefs and ethics may require different needs and wants; therefore, marketers need to understand that some products may not be suited to specific cultures or gender characteristics. For example, female characteristics are different to male characteristics when it comes to products and services, as certain products appeal to different needs and wants (Solomon et. al, 2013, p. 10). The colour pink in theory has been associated to females and the colour blue has been associated to males. An implication is marketers can struggle to make decisions of products need to be tailored to the correct market. The colour pink as described by Granot et. al (2013, p. 73-74) is embedded in to the Japanese culture and has a deeper meaning assigning social and gender roles in society. More so, Japanese women associate pink to represent products such as lipstick, hair accessories and pastel colours. Nevertheless, the importance of the colour pink makes a cultural statement to Japanese females as being …show more content…
I believe these concepts have impacted how I portray my own thoughts of culture within society. Not only do countries like the US and Japan impact how female characteristics should be, but the image that many idols such as singers, actresses and celebrities portray what women should be. In particular, the word ‘cute’ appeals to products whenever I purchase items. When I purchase products I tend to look at the colour and associate that the products is marketed towards females, which I believe is true. For products like lipstick, clothing or handbags and products that look ‘cute’ have enabled me to purchase it because it looks cute. As an example, I have purchased a hot pink jumpsuit because I thought it was ‘cute’; however, I did not realise that I purchased the product not because of the colour but that I wanted to depict a statement to those around me that I do like the colour pink, that I am