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14 Cards in this Set
- Front
- Back
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International Marketing |
is defined as the exchange of goods and services across borders to meet the requirement of the customers |
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Internationalization |
Used to describe the outward movement or increasing involvement in a companies' or larger grouping's international operations. |
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Motives Behind Internalization |
CUTET Cost Competitiveness Untapped Global Opportunities Technological Competence Entrepreneur's Aspiration Technology |
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Customer Value |
is defined as the sum of total benefits, which a vendor promises a customer will receive in return for the customer's associated payment or other value-transfer. |
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Perceived Cost |
is the price that the consumer is expected to pay for getting the product. |
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Standardization Approach |
Replicating the same strategy in different markets in which it operates. |
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Theodore Levitt |
an American economist, and professor at the Harvard Business School, proposed the main argument in favor of the standardization approach. |
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Adaptation Approach |
means adjusting to the needs of the market. |
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Yip's Drivers of Globalization |
Macleene Gold CTC |
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Domestic Marketing |
Caters to local market |
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International Market |
Caters to foreign countries (single market) |
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Multinational Marketing |
Company extending their products to multiple foreign markets. |
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Geo centric orientation |
It is an ideology that the world is just one market. |
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Global Marketing |
Marketing on a worldwide scale |
