Importance Of Global Marketing In International Business

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4.0 Important of Global Marketing in International Business
Global marketing occurs when the marketing managers use this way a global plan to effectively market their goods and services on an international basis. Global marketing is a shortened term that covers by three areas like global, multinational and international strategies. All of these three areas refer to those strategies designed to enable an organization to achieve its objective of international expansion. In developing the global marketing, it can distinguish things from a company’s resources, capabilities and current international position.
There are so many reasons to explain why global marketing is very important especially in international business. Global marketing also
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If the business has grown and famous necessarily customers will recognize the brand and will always use the brand without switched to other brands. Global marketing also appears to have a unique advantage in helping to enhance the reputation of the business brand. Now, customers more clever and have thought where they see a brand that has entered the global market must be of high quality and have a good service and this has been proven by leading technology companies from major automobile model. People can get or buy products that are they interest to a widely available. In forty years ago, there were only a few brands that are considered "global brands" such as Coca-Cola, PepsiCo, Colgate-Palmolive, IBM, and Shell and then followed by some brands of new companies such as Nike, Microsoft, Apple, and Honda. This has been aided by Internet and small companies and medium can compete globally. International brand building has become desirable and realistic goals to …show more content…
One of the reason marketing is important to international business because it can improve the effectiveness of services and make a better quality product. Words like the more you grow, the sooner you learn, and the more you learn, and this reality can make products and provide better service. With Facebook’s recent IPO, the company has done a remarkable job servicing the needs of the North American market and making money. Its next expansion effort will be in India. What’s already been discovered is that Internet advertising makes up just 3 percent of India's advertising market, compared to 17 percent in the United States. For Facebook to develop a global marketing strategy in India, they must improve on their already existing North American strategy to monetize all the users in India in terms of their revenue base.

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