The Importance Of Culture In International Business

Culture: Many different cultures around the world is mixed while others are not. For thousands of years, culture always has been the key to connect communities and individuals. Teaching behaviors and values are shared between the members of those certain communities. So it is the link between the individuals, societies, communities and groups. Culture is learning of behaviors which we have growing up with it, and soaked up, to give us the directions in terms of how we feel about things, how we see things and how us evaluating them. Culture teaches its member, Language, nonverbal communication, symbolic meanings and cultural norms, and provides them with artifact. Culture is important in international business:

business is not just a …show more content…
Throughout history, Trade and mutual benefit are the most important activities of humanity. And it's relying on the provision of (a commodity, a product, service, idea) to those who are in needs for it. Successful marketing is the process of providing the desired products by displaying it in place that actually needs that product.
And that have achieved through, collecting information about the place of the marketing, demographic characteristics, cultural and economic. And then determined what missing products from that market are. Therefore, the successful of a marketing process, is the understanding of the different cultural and natural properties and diversity of human beings around the world. the commercial activities on the world achieve financial profits through differences transactions, the value of currencies, and the labor cost difference, diversify the risk and transportation cost differences.... etc.
International marketing blunder can be minimized with an appreciation of cultural differences, both obvious and nuanced, in different