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17 Cards in this Set
- Front
- Back
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what is an audience? what are the two categories? |
the person you are writing for/to, who is reading your work/evaluating it lay and professional |
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what is the writer? |
the creator of the message |
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what is the message? |
what you want to communicate/persuade/educate |
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what is purpose? |
the goal of the message |
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what is medium? |
the container/context of the message |
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what is ideology as discussed by Mike Sharples? what is another definition of ideology? |
a package of cultural and social assumptions that influence a person’s understanding and action. Ideology is what seems to you to be entirely natural and obvious, but to others appears strange, annoying or threatening we all have backgrounds from different cultures and social situations, and these backgrounds influence our worldview |
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what are Bakhtin's 3 levels of dialogue as discussed by Mike Sharples? |
1. the reader's DIRECT response to the writer’s text 2. the writer’s internal dialogue that comes with ANTICIPATING the reader’s response 3. the dialogue between the writer and society (culture, discourse community) - the culture shared by the writer and reader |
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what are Sharples' 6 design principles? |
-not present unwarranted belief as fact - provide justification for assertions, by reference either to the publicly observable world or to an acknowledged authority - reference the sources of ideas - not selectively ignore facts, but offer all the information that is relevant to an argument - acknowledge the limitations of an argument - present the text in a form that is designed to assist, not mislead, the reader |
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what is ethos as discussed by Beason and Cockcroft/Cockcroft? |
persuasion through personality and stance - personality gives us confidence in the person we’re talking to = credibility - stance is the issue giving rise to the interaction, what’s the persuader’s positionstance needs to be aware of the current state of opinion |
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Beason's categories of writers -> what's the key point? |
1. writer as writer - not pro writer but job includes writing 2. writer as business person - not just writing ability but other traits, sills or attitudes important for someone in business 3. writer as representative - the image of an individual reflected on an organization KEY POINT: ethos at stake in varying amounts |
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what are ethical, emotional, and logical appeals as discussed by Cockcroft/Cockcroft? |
ethical appeals establish writer’s authority and trustworthiness/reliability emotional appeals focus on reader’s VALUES and NEEDS, feelings logical appeals are appeals to authority/reason, backing up claims with evidence and good reason |
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what is a narrative? |
stories and histories that can inform, entertain, clarify, and persuade can be a timeline (chronological), show how the world works, how ppl behave, how events unfold |
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what are some types of examples? |
diff types: anecdotes (short illustrative accounts of events), actual instances (case studies) or hypothetical |
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what is a description? what does it do? what are the 2 types? |
adds interest and creates clarity concrete details and specific words appeal to senses -> form vivid mental images TWO TYPES: objective -> observable, factual details expressed in unemotional language subjective -> expressive language to convey writer’s feelings |
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what is definition and what does it do? |
defining key terms/ideas/concepts shows writer’s expertise using sources appeals to authority and ethics helps audience understand writer’s message |
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what is process analysis and what are the two types? |
explaining how something’s made or how a procedure is done -> breaking something down into its components/parts directional process analysis -> steps in a process that reader can follow information process analysis -> explains how something’s made/done but reader doesn’t perform process |
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what is genre? |
how we classify the message in the bottle set of expectations shared by writers and readers and codified by society into categories |
