Ethos focus on four dimensions: trust, similarity, authority, and reputation. An author with a genuine character in the public domain earns the ethos of trust. The writer or speaker must not have any link to immoral acts, which compromise his acceptance by the audience. He/she should be known to the viewers as a respectable and ethical person who promotes general good in the society. Reputation and authority come from an individual’s level of expertise, training, achievements and experience. For instance, the work of a P.H.D author has more credibility than that of a high school student since they have different levels of expertise and experience in the field of study. Finally, speakers and writers who share a language, gender, age, dress,
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He attained his bachelor's degree from New York University (1968), and a Ph.D. from University of Pennsylvania (1971), both in social psychology and its relationship to other topics, such as economic, finance and business. Apart from educational qualification, Schwartz has been a professor of social theory and social action at Swarthmore College for over ten years. Moreover, he has published many famous and internationally recognized articles and books in social psychology, such as “Why We Work” (2015) and “The Paradox of Choice: Why More is Less” (2004) among others. Most of these works have featured in mainstream media and newspapers, such as New York Times and the Huffington Post since they are highly informative and structured for a global audience. Moreover, Schwartz is 70 years old, proving his level of experience and the amount of information gathered about human beings and the influence of the society on their decisions and activities. As a result, Schwartz has over twenty years of knowledge in understanding the relationship between human psychology and societal economics, which makes his works credible and
He attained his bachelor's degree from New York University (1968), and a Ph.D. from University of Pennsylvania (1971), both in social psychology and its relationship to other topics, such as economic, finance and business. Apart from educational qualification, Schwartz has been a professor of social theory and social action at Swarthmore College for over ten years. Moreover, he has published many famous and internationally recognized articles and books in social psychology, such as “Why We Work” (2015) and “The Paradox of Choice: Why More is Less” (2004) among others. Most of these works have featured in mainstream media and newspapers, such as New York Times and the Huffington Post since they are highly informative and structured for a global audience. Moreover, Schwartz is 70 years old, proving his level of experience and the amount of information gathered about human beings and the influence of the society on their decisions and activities. As a result, Schwartz has over twenty years of knowledge in understanding the relationship between human psychology and societal economics, which makes his works credible and