Esp

Front 1

Ownership

Back 1

the state or fact of owning something

Front 2

Public company

Back 2

owned and operated by the government

Front 3

Private company

Back 3

not owned by the government or by people representing the government

Front 4

Liability

Back 4

money owed; legal responsibility for money owed

Hint 4

المسؤولية القانونية للمال

Front 5

Organization

Back 5

the act or process of organizing; putting things into their proper place

Front 6

Structure

Back 6

the way in which the parts of a system are arranged or organized, or the system itself

Hint 6

الهيكل

Front 7

Hierarchy

Back 7

a system in which the people within a company or organization are "*organized into levels according to the authority they have*"

Hint 7

التسلسل الهرمي

Front 8

System

Back 8

a particular set of actions for doing something

Front 9

Sole proprietorship

Back 9

a business that is owned and operated by only one person

Front 10

Partnership

Back 10

an agreement between organizations, people, etc. to work together;"* a company which is owned by two or more people*"

Front 11

Stakeholder

Back 11

an employee, investor, customer, etc. who is involved in or buys from a business and has an interest in its success

Front 12

Shareholder

Back 12

a person or organization that owns shares in a company

Front 13

Resources

Back 13

oil, minerals, forests, etc. that exist in a place and that have economic value to a country

Front 14

Resource allocation

Back 14

the process of dividing money, skills, etc. between departments of an organization

Front 15

Layer

Back 15

the group of employees or managers at a particular level of responsibility in an organization

Front 16

Functional

Back 16

relating to the different areas of skill in a business

Front 17

Frontline

Back 17

used to describe an employee who deals directly with customers, or who is directly involved in making a product; used to describe a manager whose job involves dealing directly with a group of employees

Front 18

Management

Back 18

the activity or job of being in charge of a company, organization, department, or team of employees; the group of people who control a company or organization

Front 19

Non-profit organization

Back 19

receives support from government

Front 20

Limited liability operations

Back 20

a situation in which the owners or other shareholders of a company are not responsible for all of its debts if the company fails

Front 21

Organizational architecture

Back 21

many layers – flatter structures

Hint 21

structureTall structures

Front 22

Functional structures

Back 22

based on purpose (marketing dept

Front 23

Rigid hierarchy

Back 23

a hierarchy that does not change

Front 24

Divisional structure

Back 24

(leads to power struggles

Front 25

Matrix structures

Back 25

mix or hybrid structures

Front 26

Matrix

Back 26

a set of related things that affect the way something develops or changes

Front 27

Marketing

Back 27

the process of advertising and selling a company's products or services to the consume

Front 28

Advertising

Back 28

the activity involved in conveying the message of the product to the consumers.

Front 29

Net Sales

Back 29

the total value of a company's sales after amounts for costs such as returned, damaged, or missing goods, and any price reductions, taxes, etc. have been subtracted

Front 30

Marketing mix

Back 30

-- the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)

Front 31

Marketing mix

Back 31

-- the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)

Front 32

Target market

Back 32

the group of people that a company wants to sell its products or services to

Front 33

Target market

Back 33

the group of people that a company wants to sell its products or services to

Hint 33

The people who your product or service will be aimed at.

Front 34

Product placement

Back 34

a form of advertising in which a product appears or is mentioned as part of a film or television programme

Hint 34

Deciding how you want your product to be seen by the consumer.

Front 35

Market map

Back 35

-- a document showing the relationship of a product or brand to groups of possible customers

Hint 35

- a tool that businesses use to help them decide how they want their product to be seen by the consumers.

Front 36

Strategy

Back 36

-- a long-range plan for achieving something or reaching a goal, or the skill of making such plans

Hint 36

an action plan that managers use to reach their goals.

Front 37

Market segmentation

Back 37

the dividing of all possible customers into groups based on their needs, age, education, income, etc

Front 38

Niche marketing

Back 38

the activity of selling products or services to a small area of trade within the economy, often involving specialized products

Hint 38

Concentrating all market efforts on a small but specific section of the market

Front 39

Mass marketing

Back 39

the act of marketing a product to a very large number of people

Hint 39

Targeting the entire market.

Front 40

Product life cycle

Back 40

the stages in a particular product's existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or reduction in sales

Hint 40

the stages a product goes through from its development to its withdrawal.

Front 41

Prototype

Back 41

the first example of something, such as a machine or other industrial product, from which all later forms are developed

Hint 41

- a test product.

Front 42

Advertising campaign

Back 42

a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it

Front 43

Boston matrix --

Back 43

a measurement of how successful a company's products are compared to competitors' products, calculated by looking at each product's share of sales in its particular market and that market's rate of growth

Hint 43

- a tool used to analyze the products in a business and inform managers about possible marketing strategies.

Front 44

Withdraw

Back 44

to take money out of an account

Hint 44

removing the product from the market

Front 45

Decline

Back 45

to gradually become less, worse, or lower

Hint 45

- the drop of sales.

Front 46

Advertising campaign

Back 46

a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it

Hint 46

a series of linked advertisements.

Front 47

Sales

Back 47

- the process of selling the product to the consumers.

Front 48

Customer Needs -

Back 48

Knowing what your consumer needs in a product or service

Front 49

Market Share

Back 49

- the percentage of a market a product takes.

Front 50

Capital resources

Back 50

Wealth and property.

Hint 50

راس المال

Front 51

Natural resources

Back 51

Oil, gas, water and air

Hint 51

موارد طبيعية

Front 52

Human resources

Back 52

Employees and managers

Hint 52

موارد بشرية

Front 53

Human resources

Back 53

Employees and managers

Hint 53

موارد بشرية