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83 Cards in this Set
- Front
- Back
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Scheduling shows at the same time each day Monday through Friday is called: (a.) counterprogramming (b.) audience flow (c.) channel repertoire (d.) stripping (e.) blunting
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(d.) stripping
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For programmers, the primary customer is the (a.) network, (b.) audience, (c.) advertiser, (d.) producer, (e.) station or cable system
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(c.) advertiser
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Oprah is an example of a _____ program. (a.) network, (b.) local, (c.) off-network syndicated, (d.) first-run syndicated, (e.) none of the above
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(d.) first-run syndicated
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The combined audience share for the top four television networks is _____ or greater. (a.) 90 percent, (b.) 70 percent, (c.) 60 percent, (d.) 40 percent, (e.) 30 percent
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(e.) 30 percent
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For the purposes of this course, the goal of programming is defined in your textbook as (a.) choosing shows that everyone likes (b.) the creative activity of program production, (c.) the daily implementation of management's plans (d.) collecting, analyzing, and interpreting ratings and audience research (e.) maximizing the size of an audience targeted by advertisers
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(e.) maximizing the size of an audience targeted by advertisers
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Programmers must consider when audiences are available in each part of the day and what audience members are likely to be doing in order to choose the programs that will fit with activities of a selected audience segment. This process is called (a.) habit formation (b.) audience flow control (c.) time zone targeting (d.) dayparting (e.) maximizing freedom of choice
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(d.) dayparting
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Which of the following is NOT a key component of the four-part model of programming? (a.) scheduling (b.) diversifying (c.) evaluating (d.) selecting (e.) promotion
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(b.) diversifying
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True or false? Nielsen ratings are objective measures of viewing, while Q scores are subjective measures of appeal and familiarity of performers and programs.
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true
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True or false? One response to the threat of DVRs has been to expand product placement in programs.
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true
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Television program windows generally occur in a recognized sequence. Which of the following is the usual distribution pattern today? (a.) movie theaters, pay cable, pay-per-view, home video, broadcast networks, syndication (b.) pay-per-view, home video, pay cable, broadcast networks, syndication (c.) movie theaters, syndication, home video, pay cable (d.) pay cable, pay-per-view, home video, theaters, broadcast networks, syndication (e.) movie theaters, home video, pay-per-view, pay cable, broadcast networks, syndication
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(e.) movie theaters, home video, pay-per-view, pay cable, broadcast networks, syndication
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The remote control device has changed the way viewers watch television in several ways. One of these, changing channels during programs, is commonly called (a.) zipping or fast-forwarding (b.) flipping (c.) zapping (d.) tuning inertia (e.) habituation
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(b.) flipping
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Which of the following is INCORRECT? (a.) Qualitative research tries to explain why people make specific program choices (b.) Determining audience size is the most important concern of ratings research (c.) Program and audience research is critical for the financial health of media industries (d.) The goal of programmers is to reach the largest possible salable audience (e.) Programmer instinct is usually a better predictor of program success than research
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(e.) programmer instinct is usually a better predictor of program success than research
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_____ is commonly used to gauge the effectiveness of a spot announcement and its ability to communicate a program's most attractive features. (a.) episode testing (b.) concept testing (c.) pilot testing (d.) promotion testing (e.) auditorium testing
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(d.) promotion testing
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All of the following are correct statements about the problems of comparing cable broadcast audiences EXCEPT (i.e. which statement is NOT correct?) (a.) Cable franchises are not geographically contiguous with broadcast markets (b.) Cable penetration is less than that of broadcasting today (c.) Cable channel lineups differ from franchise to franchise, even within one broadcast market (d.) Cable audiences tend to be rural rather than suburban as the broadcast audience is (e.) Cable programmers often focus on how many people viewed a movie whenever it was scheduled (cumes), rather than on the ratings for each time period (AQH) as broadcasters usually do
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(d.) cable audiences tend to be rural rather than suburban as the broadcast audience is
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Different companies provide nationwide ratings that allow programmers to cross-compare the performance of specific programs in different markets. Which of the following supplies local market television ratings? (a.) Nielsen Media Research only (b.) Arbitron only (c.) Nielsen and Arbitron (d.) Arbitron and Accutrack (e.) RADAR for the largest markets
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(a.) Nielsen Media Research only
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People meters measure (a.) channel selections and viewer's age (b.) name of program and viewer's presence (c.) name of program, viewer's age and sex (d.) channel selections, viewer's presence, age and sex (e.) channel selections and viewer's sex
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(d.) channel selections, viewer's presence, age and sex
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Diaries continue to provide all the data for what kind of ratings? (a.) All local radio and all small-market television (b.) All cable and all radio (c.) Nationwide radio and local radio (d.) Nationwide radio and nationwide television (e.) Nationwide radio, local radio, local television and nationwide cable
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(a.) All local radio and all small-market television
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Diaries continue to provide all the data for what kind of ratings? (a.) All local radio and all small-market television (b.) All cable and all radio (c.) Nationwide radio and local radio (d.) Nationwide radio and nationwide television (e.) Nationwide radio, local radio, local television and nationwide cable
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(a.) All local radio and all small-market television
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Estimates of the percentage of people or households using a medium that are tuned in to a specific station, service, or network are called (a.) HUTs (b.) PUTs or PURs (c.) Cumes or AQH (d.) Ratings (e.) Shares
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(e.) shares
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_____ always appear larger than _____. (a.) shares; ratings (b.) HUTs; PUTs (c.) ratings; shares (d.) AQH ratings; cumes (e.) frequency counts; reach
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(a.) shares; ratings
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To qualify for inclusion in the standard local market television sweep report, a cable network must (a.) achieve a 10 percent share of audience (b.) be viewed by 20 percent of households weekly (c.) appear on all cable lineups within the DMA (d.) be a national service reaching 30 percent or more of cable households (e.) have a standard error of less than plus or minus 4.5 percent
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(b.) be viewed by 20 percent of households weekly
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To qualify for inclusion in the standard local market television sweep report, a cable network must (a.) achieve a 10 percent share of audience (b.) be viewed by 20 percent of households weekly (c.) appear on all cable lineups within the DMA (d.) be a national service reaching 30 percent or more of cable households (e.) have a standard error of less than plus or minus 4.5 percent
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(b.) be viewed by 20 percent of households weekly
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_____ is best described as the tendency of people to leave the channel selector alone unless stimulated into action by some forceful reason for change. (a.) flipping (b.) grazing (c.) tuning inertia (d.) least objectionable program theory (e.) audience flow
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(c.) tuning inertia
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True or false? Contrary to popular belief, broadcasters are not in the business of creating programs; they are in the business of creating audiences that advertisers want to reach.
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true
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True or false? In very general terms, entertainment and information comprise the entirety of program content.
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true
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The three basic program sources for television and radio are: (a.) network programs, syndicated programs, and live sports events (b.) advertiser supported, subscription supported, and pay-per-view (c.) local programs, syndicated programs, and special event (d.) network programs, syndicated programs, and local programs (e.) network studios, independent production firms, and live sporting events
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(d.) network programs, syndicated programs, and local programs
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True or false? A prime-time series has to have been on a network for four years (with the prospect of one additional year) to accumulate enough episodes for a year's stripping in syndication.
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true
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Choose the INCORRECT statement. (a.) Straight-line amortization is typically used for first-run shows. (b.) Declining-value amortization assumes that each episode becomes less valuable each time it airs (c.) Straight-line amortization places an equal value on every episode (d.) Which amortization method is selected determines how much the station finally pays to the syndicator (e.) declining-value amortization is typically used for off-network programs and feature films
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(d.) which amortization method is selected determines how much the station finally pays to the syndicator
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Which is the following statements is TRUE? (a.) The majority of new series are limited-run experiments. (b.) Most proposals for new programs are hour long dramas. (c.) Loyal viewers who are forced to change will often change back. (d.) New series that improve their time period ratings can do even better if moved to a different time slot. (e.) The power of the big broadcast networks is no longer in decline and is actually growing
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(a.) the majority of new series are limited-run experiments
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The term network clearance refers to _____. (a.) a station's agreement to air a network program in a specific time slot (b.) a network's agreement to empty certain hours so that affiliates can fill them with syndicated or local shows (c.) a station's commitment to air a network program, usually within a few hours or days of delivery (d.) contractual agreements by all 200+ affiliates of one network to air a specific program in a specific daypart (e.) contractual agreements by all 200+ affiliates to air 90 percent of their network's total schedule
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(a.) a station's agreement to air a network program in a specific time slot
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The primary activity of a station representative firm is _____. (a.) selling commercial airtime for client stations (b.) buying or bartering commercial airtime for client stations (c.) buying or bartering commercial airtime for client advertisers (d.) advising client stations on program purchasing decisions (e.) negotiating the purchase of specific programs as requested by client stations
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(a.) selling commercial airtime for client stations
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The primary activity of a station representative firm is _____. (a.) selling commercial airtime for client stations (b.) buying or bartering commercial airtime for client stations (c.) buying or bartering commercial airtime for client advertisers (d.) advising client stations on program purchasing decisions (e.) negotiating the purchase of specific programs as requested by client stations
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(a.) selling commercial airtime for client stations
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Choose the TRUE statement to complete this sentence. As the number of viewing options for the public increases the _____. (a.) theory of least objectionable program (LOP) becomes more important (b.) theory of LOP becomes less important (c.) theory of ideal demographics becomes more important (d.) theory of ideal demographics becomes less important (e.) none of the above
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(b.) theory of LOP becomes less important
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Choose the TRUE statement to complete this sentence. As the number of viewing options for the public increases the _____. (a.) theory of least objectionable program (LOP) becomes more important (b.) theory of LOP becomes less important (c.) theory of ideal demographics becomes more important (d.) theory of ideal demographics becomes less important (e.) none of the above
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(b.) theory of LOP becomes less important
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All of the following account for the networks' programming sports on weekends EXCEPT _____ (a.) sporting events fill large amounts of time (b.) some sports are relatively low cost by comparison to other first-run formats (c.) sports news attracts high ratings on the broadcast networks (d.) weekend sports reach an audience difficult to reach at other times (e.) sports programming can be expanded or contracted to fit around live events and other programs
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(c.) sports news attracts high ratings on the broadcast networks
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All of the following account for the networks' programming sports on weekends EXCEPT _____ (a.) sporting events fill large amounts of time (b.) some sports are relatively low cost by comparison to other first-run formats (c.) sports news attracts high ratings on the broadcast networks (d.) weekend sports reach an audience difficult to reach at other times (e.) sports programming can be expanded or contracted to fit around live events and other programs
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(c.) sports news attracts high ratings on the broadcast networks
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One recommended strategy for reducing operating expenses by placing a show on hiatus is _____ (a.) downtrending (b.) resting (c.) packaging (d.) replacement (e.) checkerboarding
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(b.) resting
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Not airing a network program when other affiliates do, but airing it later, is called (a.) preemption (b.) delayed carriage (c.) nonclearance (d.) clearance (e.) parity
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(b.) delayed carriage
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One weakness of _____ ratings is that they do not measure the entire nation. (a.) overnight (b.) peoplemeter (c.) passive meter (d.) pocketpiece (e.) MNA
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(a.) overnight
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A strategy considered to be the OPPOSITE of the "ideal demographcis" approach is _____. (a.) blocking (b.) stunting (c.) counterprogramming (d.) bridging (e.) hammocking
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(c.) counterprogramming
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What is TRUE of the theory of least objectionable programming (LOP) today? (a.) it has been replaced by appointment viewing (b.) it works when viewers have 50 or more channels to choose among (c.) it works now that more than 85 percent of homes have cable or satellite channels (d.) it works only in cabled households without pay channels (e.) it works in the households that have VCRs but no cable
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(a.) it has been replaced by appointment viewing
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True or false? Loyal viewers who are forced to change their viewing habits rarely change back.
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true
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True or false? Vertical integration in the broadcast industry refers to the production, distribution, and promotion of program content being controlled by the same corporation.
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true
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True or false? The decision to begin production of a new program depends in part on whether a broadcast or cable network is interested in the idea and advances development funds.
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true
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Choose the CORRECT statement. (a.) Syndicators usually have exclusive contracts for all their programs with just one station in a market (b.) Program licenses normally contain the payout, showing how the remaining cash owed by a station to the syndicator must be paid (usually in installments) (c.) A typical program licensing contract gives a station exclusive national rights to a program (d.) Most syndicators create and produce the programs they license to stations. (d.) Most syndicators create and produce the programs they license to stations (e.) In cash and cash-plus-barter deals, the syndicator usually does not receive any money until the program is ready for airing
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(b.) program licenses normally contain the payout, showing how the remaining cash owed by a station to the syndicator must be paid (usually in installments)
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Choose the CORRECT statement. (a.) Syndicators usually have exclusive contracts for all their programs with just one station in a market (b.) Program licenses normally contain the payout, showing how the remaining cash owed by a station to the syndicator must be paid (usually in installments) (c.) A typical program licensing contract gives a station exclusive national rights to a program (d.) Most syndicators create and produce the programs they license to stations (e.) In cash and cash-plus-barter deals, the syndicator usually does not receive any money until the program is ready for airing
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(b.) program licenses normally contain the payout, showing how the remaining cash owed by a station to the syndicator must be paid (usually in installments)
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True or false? Non-primetime viewers are not as loyal to their programs as primetime viewers.
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false
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True or false? Generally speaking, losing major sports can undermine the legitimacy and degrade the financial value of a broadcast network.
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true
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A station is considering purchasing a half-hour sitcom cut of six commercial minutes and sold for six runs over four years. Which of the following is NOT TRUE? (a.) The net net of the program estimates its revenue potential over the life of the show (b.) The program's ratings will tend to weaken as episodes are repeated (c.) Most stations use an 80 percent sellout rate in their calculations to be conservative (d.) The advantage the station programmer has in negotiations is that the program syndicator usually lacks the data to calculate the amount a station can pay per episode for a particular show run in a particular time period (e.) station programmers typically figure in three expenses in calculating how much the station can pay for a program: program purchase cost, operating expense, and profit
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(d.) the advantage the station programmer has in negotiations is that the program syndicator usually lacks the data to calculate the amount a station can pay per episode for a particular show run in a particular time period
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In program bidding, the reserve price refers to _____. (a.) the reported or estimated selling price in other markets (b.) the maximum amount a station secretly plans to bid if necessary (c.) the minimum (asking) amount a station can bid on a show (d.) the show's net net (e.) the show's cost per point
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(c.) the minimum (asking) amount a station can bid on a show
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In program bidding, the reserve price refers to _____. (a.) the reported or estimated selling price in other markets (b.) the maximum amount a station secretly plans to bid if necessary (c.) the minimum (asking) amount a station can bid on a show (d.) the show's net net (e.) the show's cost per point
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(c.) the minimum (asking) amount a station can bid on a show
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Which of the following is not an advantage of using made-for-TV movies as series pilots? (a.) profitability (b.) ability to target desired demographics (c.) desirability by audiences and affiliates (d.) critical acclaim (e.) international syndication potential as theatrical movies
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(d.) critical acclaim
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In order to be reasonably sure of renewal, according to your textbook, a network prime time program needs an average rating today of at least _____. (a.) 5 (b.) 9 (c.) 17 (d.) 20 (e.) 22
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(a.) 5
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The shortened program lifespan of prime-time series by the 1990s is accounted for by all of the following EXCEPT _____. (a) more hour-long series (b.) the end of the initial five-year contractual periods for many programs (c.) censorship (d.) station syndication during a program's network run (e.) scarcity of superstars willing to appear in television series
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(c.) censorship
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Domestic program syndication refers to _____. (a.) stations negotiating to license off-network programs (b.) stations licensing programs that have never been shown on the broadcast networks (c.) the distribution of programs to broadcast and cable networks through middlemen called syndicators (d.) a process of bidding and bartering television programs (e.) the selling of radio and television programs on a station-by-station basis in the United States
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(e.) the selling of radio and television programs on a station-by-station basis in the United States
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Following the Children's Television Act of 1990 the FCC strengthened the law by _____. (a.) establishing a minimum requirement of 3 hours per week of core programming per station (b.) defining the core program's purpose as serving the educational and informational needs of children (c.) requiring on-air identification of core programming and providing information in parent's guides (d.) all of the above (e.) both a and b
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(d.) all of the above
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Program specific websites can help build viewer loyalty by providing _____ (a.) character bios and pictures (b.) backstory and current plotlines for the series (c.) interactive chat groups (d.) all of the above (e.) a and c
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(d.) all of the above
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How many new episodes per year are calculated for off-network syndication contracts? (a.) 20, (b.) 22, (c.) 26, (d.) 28, (e.) 30
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(b.) 22
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Which of the following is NOT a benefit of programming local news? (a.) exclusivity of product, (b.) brand-building, (c.) cost containment, (d.) revenue enhancement, (e.) limited local inventory
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(e.) limited local inventory
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true or false? For most cable operators, the least important factor affecting carriage of most programming is cost to the local system
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false
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A reserved location for a promo is called (a.) cross-promotion, (b.) fixed spot, (c.) topical spot, (d.) image spot, (e.) adjacency
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(b.) fixed spot
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Universal channel lineup means standardization within (a.) a market (b.) a region (c.) the boundaries of a single MSO (d.) the systems of all major MSOs, (e.) the entire nation
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(e.) the entire nation
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Since 1967, noncommercial television has been called _____ broadcasting. (a.) broad appeal (b.) instructional (c.) in-school and at-home (d.) educational (e.) public
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(e.) public
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Local production on PTV stations accounts for a little less than _____ percent of airtime. (a.) 5 (b.) 10 (c.) 15 (d.) 20 (e.) 25
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(a.) 5
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Squeezing 4 to 12 channels into the bandwidth usually required for just one is called (a.) compression (b.) multiplexing (c.) tiering (d.) fiber optics (e.) interoperability
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(a.) compression
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Which of the following stations is NOT one of the major producing stations for PBS? (a.) WGBH Boston (b.) WGN Chicago (c) WNET New York (d.) WETA Washington, DC (e.) all of the above
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(b.) WGN Chicago
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What is rarely found on local origination channels? (a.) entertainment, (b.) infomercials, (c.) classified advertising, (d.) sports, (e.) pay movies
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(e.) pay movies
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true or false? Underwriting and advertising are fundamentally different and have no common elements.
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false
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true or false? Missing a broadcast episode of The Office and watching it later on NBC.com is an example of a webcast.
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true
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A launch fee is when _____ (a.) when a cable system pays a network to develop their programming (b.) when a DBS provider pays NASA to launch a satellite (c.) a cable network pays a cable system to be put in the lineup (d.) when a program producer pays a network to be put into the schedule
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(c.) a cable network pays a cable system to be put in the lineup
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Showing three episodes of the same series back to back in an example of _____ (a.) tentpoling (b.) blocking (c.) hammocking (d.) bridging
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(b.) blocking
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true or false? The Internet is considered nonlinear due to the near infinite amount of possibilities of what to see as well as the ability to choose when to see it.
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true
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A recent trend among cable networks is _____ (a.) lower subscription fees charged to cable systems, (b.) more commercial minutes per hour during primetime (c.) more popular off-net series during primetime (d.) more original programming during primetime
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(d.) more original programming during primetime
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true or false? One advantage of traditional television over video streaming is that traditional television can offer high definition picture quality.
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true
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UGC stands for _____. (a.) UHF guaranteed color correction (b.) user-generated content (c.) Universal Google control (d.) user guaranteed control
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(b.) user-generated content
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The development of television led the radio industry to develop _____. (a.) traffic reports (b.) the format approach (c.) targeting a broad audience with a variety of programs (d.) long playing (LP) records
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(b.) the format approach
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Which of the following is the most portable? (a.) streaming (b.) podcasting (c.) cable radio
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(b.) podcasting
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true or false? Like the national/local ratings for broadcast television, internet audience measurement has proven to be a very simple, straightforward process.
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false
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The value (sales price) of a radio station is mostly determined by its _____. (a.) format (b.) antenna location (c.) cash flow (d.) popular disc jockeys
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(c.) cash flow
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The most popular type of streaming content is _____. (a.) news (b.) home movies (c.) film trailers (d.) music videos
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(a.) news
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true or false? The Top 20 basic cable networks reach more viewers than HBO.
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true
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true or false? Half of all online videogame players are between 30-59 years old.
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true
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The purpose of a station's promotional campaign can be to _____. (a.) build share (b.) build cume (c.) enhance audience expectations (d.) all of these choices
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(d.) all of these choices
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