Gender Stereotypes In Primetime Television

Brilliant Essays
C. August Haygood
COMM 6720
9 October 2014
`black•ish: a rep•re•sen•ta•tion
Primetime television is a block of time that is typically scheduled between 7:00 p.m. until 10:00 p.m. Many of the programs broadcast during this portion, provide the highest audience ratings of a day for a network. The shows can range from dramas, to comedies, to reality/game shows. This is also a premier advertisement opportunity for companies and their products. Within this time frame, there has always been a presence of the former American majority with a carefully selected "best-friend," "wing-man," or "LGBT," character there to be the comedic foil or the sympathetic ear. Many of these roles have been portrayed by minority actors and actress in their quest to
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In researching various aspects of representation of Black women in both American society and their representation in media; this type of women is a hard sort to solely pigeon-hold into one specific category. However, they should be able to be displayed in the manner which allows for the wide range of characteristics that this type of woman possesses. With focus specifically on prime-time shows from two of the “big three” networks (ABC and NBC) that ran from the mid-1980s to current times; the inconsistent presence of positive and realistic Black women during this pivotal time slot and because of the possible influence that can be both positive and negative on Black women of all age demographics; “must see TV” on many a station lacked diversity of characters especially women of color. Many Black women look to various celebrities and television show personas in order to immolate their lives and hopefully be able to make an impression on their own …show more content…
37.1 (2013). 39-49. Academic Search Premier. Web 01 Oct 2014.
Smith, Siobhan. “The Portrayals of Women, Minorities, and Work in Primetime Television. “Conference Papers –International Communication Association (2009): 1-32. Communication & Mass Media Complete. Web 03 Oct. 2014.
Sources
Kellner, Douglas. “Cultural Studies, Multiculturalism, and Media Culture.” Dines, Gail, Humez, Jean M. Gender, Race, and Class in Media: A Critical Reader. 7-19. 4th ed. (2015) Sage Publications.
“Generation M- Media Literacy, Education & Choice.” YouTube. (2015). http://goo.gl/7xjd70
Hall, Stuart. “The Whites of Their Eyes: Racist Ideologies and the Media.” Dines, Gail, Humez, Jean M. Gender, Race, and Class in Media: A Critical Reader. 104-107. 4th ed. (2015) Sage Publications.
Lee, Michael J., Moscowitz, Leigh. “The ‘Real Bitch:’ Class and Gender on the Real Housewives of New York City.” Dines, Gail, Humez, Jean M. Gender, Race, and Class in Media: A Critical Reader. 143-56. 4th ed. (2015) Sage Publications.
Television Sources
“`black•ish.” (2015). ABC.
“Scandal” (2012). ABC.
“The Cosby Show.” (1984).

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