Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
66 Cards in this Set
- Front
- Back
|
There are ____ million kids ages __ and under
|
52, 12
|
|
|
$____ ______/year is spent on kids
|
40 billion
|
|
|
$ _____ ___/ year adult spending is influenced by kids
|
700 billion
|
|
|
The combined ____ of the poorest countries is $_____ ______
|
GDP, 704 billion
|
|
|
How do kids influence adult spending?
|
what car (safety), what computer (use), etc.
|
|
|
What is the nag factor?
|
kids nagging influences parents to buy products
|
|
|
Marketing companies push kids to ____ because...
|
nag; parents are more likely to buy stuff if their kids ask for it
|
|
|
viral adv.
|
internet, social networks
|
|
|
stealth advertising
|
under the radar, sneaks up when we're not paying attention (Ms. D paid by Nabisco to put Triscuits there very day)
|
|
|
Cradle to Grave marketing
|
companies push brands on babies to get brand loyalty starting at birth, lifelong
|
|
|
C2G marketing, brands from early age leads to....
|
kids buying the product later in life
|
|
|
In the ______s, the FTC advocated a ban on ______ to kids ages...
|
1970, advertising, 8 and under
|
|
|
Kellogs said that...
|
anyone in the capitalist system must care for themselves
|
|
|
FTC
|
federal trade commission
|
|
|
In the 1980s the FTC _____ was passed. What was it
|
Improvements Act, requirements of companies to make marketing less deceptive
|
|
|
deregulation
|
FTC has no more power in kids adv.
|
|
|
Since deregulation, kid spending increased __%. Before it increased __% per year.
|
35, 4
|
|
|
The year after deregulation, the top 10 selling toys were...
|
from TV shows
|
|
|
George Lucas said...
|
he was a toy maker, not a film maker
|
|
|
There were _____ products linked to the TMNT movie
|
1000
|
|
|
Educational characters teach ____, but advertising characters are _____
|
moral values, shallow
|
|
|
Kids with ___ are targets.
|
cells
|
|
|
__ in __ kids between ages of ___ and ___ has a cell; ___ million. The number is expected to ____ by 2010.
|
1, 4, 8, 12, 5.3, double
|
|
|
What do websites do to be personal with kids?
|
ask personal questions, cater to their likes
|
|
|
Kids ___ and under cant tell what ads are/aren't.
|
8
|
|
|
How to companies advertise in schools?
|
If poor schools put an ad in the school, they get money from that comp. to pay for a gym, etc.
|
|
|
Psychologist know...
|
what kids like to see in ads
|
|
|
GIA stands for... What do they do?
|
Girls Intelligence Agency, ask girls to spy, exploit friends and get free products, see what friends like
|
|
|
"What you ___ is what you are."
|
buy
|
|
|
Age compression
|
kids getting older younger, natural developmental urge to be older and more mature
|
|
|
example of age compression
|
tween age went from 10-12 to 6-12, girls need to be pretty, guys need to be tough, violent
|
|
|
Violence comes from...
|
video games, etc.
|
|
|
What are advergames?
|
games made to advertise products, the game IS the product, computer games are free, "age appropriate",and therefore appealing to rents
|
|
|
___ ______ kids are online every day.
|
40 million
|
|
|
microtargeting
|
companies send messages to people, offers, predict their impact, target groups (girls, ages)
|
|
|
radio on the bus...(how is it appealing?)
|
bus drivers/kids prizes so they'll listen
|
|
|
Ads can even be in...
|
textbooks
|
|
|
Why are students a captive audience for ads in school?
|
we have to go to school, ie. "Got milk?"-schools have to serve milk, channel 1: free TV for every class, must turn on news...news=ads
|
|
|
ethnographic
|
study kids in their natural environment, even bathroom
|
|
|
neuromarketing
|
blink test, MRI, see how kids' minds react to commercials, marketing
|
|
|
symbolic marketing
|
doesn't worry about function, just that the product makes you cool
|
|
|
Companies market toys for movies kids ____ see
|
can't
|
|
|
Baby stuff is branded (what is this an ex. of?)
|
cradle to grave
|
|
|
Studies show kids ___ ____ of age can recognize brands
|
6 months
|
|
|
edutainment, why is it inaccurate?
|
games to make kids smarter, convince parents if they want smart kids, they must buy the product,but no evidence that it's true
|
|
|
Kids video sales will reach $__ _____by 2010.
|
8 billion
|
|
|
Kids who ___ _____ have poorer vocab.
|
watch media
|
|
|
Pediatricians should urge parents to ban TVfor kids under ___. Why?
|
2; makes kids not focus on the teacher in school, bored easily
|
|
|
What is recommended for kids rather than TV?
|
socialization, outdoor play, open-ended play
|
|
|
_____ is essential to development.
|
Play
|
|
|
__-___ y.o.s creative playing went down, __-__ yo by ___%
|
6-8, 9-12, 94
|
|
|
___x as many people are being diagnosed with _____ than 13 yrs ago.
|
40, bipolar disorder b/c of watching TV
|
|
|
Kids with ADHD: ages __-__ at ___ ____ in US
|
4-17, 4.5 million
|
|
|
antidepressant prescriptions for kids per year
|
8 mill.
|
|
|
____ kids born in 2000 will develop diabetes
|
1/3
|
|
|
The rate of high blood pressure is going up for kids. T/F?
|
T
|
|
|
___% of kids and teens are overweight, __x more than in the ___s
|
16, 4, 1960s
|
|
|
The more media, the more ____ and _____
|
depression, anxiety
|
|
|
What does sedentary mean?
|
non-active, couch potato
|
|
|
obesity rates ___ in children, ____ in teens
|
doubled, tripled
|
|
|
Marketers are teaching kids to eat...
|
bad junk
|
|
|
Now they require extra large _____
|
car seats for kids
|
|
|
Marketers say parents are _____, and responsible for their kids.
|
gatekeepers
|
|
|
US is the only ____ nation with no laws on advertising to kids.
|
industrialized
|
|
|
What does statutory mean
|
laws, legal
|
|
|
Parents these days are up against a $__ billion industry.
|
15
|
