Consumer Behavior Test 1 Set 3

Front 1

Delayed marriage
Cohabitation (+1/2 HH, more in Sweeden)
Dual-Career Families (DINK’s)
Divorce (4/10)
Smaller Families

Back 1

house hold trends

Front 2

individuals are active, stable, and enjoy hands-on or manual activities such as building, mechanics, machinery operation and athletics

Back 2

realistic

Front 3

individuals are analytical, intellectual and observant, and enjoy research, mathematical or scientific activities.

Back 3

investigative

Front 4

individuals are original, intuitive and imaginative, and enjoy creative activities such as composing or playing music, writing, drawing or painting, and acting in or directing stage productions.

Back 4

artistic

Front 5

individuals are humanistic, idealistic, responsible and concerned with the welfare of others. They enjoy participating in group activities and helping, training, caring for, counseling or developing others.

Back 5

social

Front 6

individuals are energetic, ambitious, adventurous, sociable and self-confident. They enjoy activities that require them to persuade others, such as sales, and seek out leadership roles

Back 6

enterprising

Front 7

individuals are efficient, careful, conforming, organized, and conscientious. They are comfortable working within an established chain of command and prefer carrying out well-defined instructions over assuming leadership roles.

Back 7

conventional

Front 8

famous behaviorists that focus on the behavioral approach. ex. nurture

Back 8

pavlov and skinner

Front 9

what are the 5 approaches to studying personality?

Back 9

Psychoanalytic Approach, Behavioral Approaches, Phemenological Approach, Social-Psychology Approach, Trait Theory Approach

Front 10

enduring beliefs [that] a given behavior or outcome is desirable or good.”

Back 10

values

Front 11

materialism, home, work and play, individualism, family and children, health, hendoism, youth, the environment, technology,

Back 11

values of western culture

Front 12

is a trend in which more Americans own their own homes and spend more time there than in previous eras.

Back 12

cocooning

Front 13

--------- consumers who prefer interdependence and social relationships.
------------ consumers tend to put more emphasis on individual freedom and assertiveness.

Back 13

Allocentric, Indiocentric

Front 14

Consumers are increasingly operating on the principle of ---------, or pleasure seeking, and desire products and services that simply make them feel good

Back 14

hedonism

Front 15

A main characteristic of the different social classes is that

Back 15

each one tends to hold values that differ from the other classes.

Front 16

Marketers can identify groups of consumers who have a common set of values that are different from those in other groups, a process called----------.
Values can be useful in understanding just what attributes consumers within a market segment are likely to find important in a product and therefore what may motivate them to buy one brand over another.

Back 16

value segmentation

Front 17

“Patterns of behavior represented by consumers’ activities, interests, and opinions (AIOs)”

Back 17

lifestyles

Front 18

Lifestyles can be used to identify consumer segments for various offerings.
------------has important cross-cultural implications.

Back 18

Lifestyle segmentation