Case Study Of TAG Heuer
It also market eyewear and mobile phone manufactured under licensed but still carry out the Tag Heuer name. Founded in 1860 by Edouard Heuer, Tag Heuer began as Uhrenmanufaktur Heuer AG before being purchased the TAG Group (Holdings). This is the Heuer brand become TAG Heuer, which is now a goods conglomerate of LVMH Moet Hennessy.
As the purchase is the only visible part in a complex process created by the consumer for each buying decision they make, it is vital for companies to analyse and understand the stages that lead to that purchase. Developed by Engel, Blackwell and Kollat in 1968 the consumer buying decision process involves five steps: Problem/need recognition, information search, evaluation of alternatives to meet this need, purchase decision and post-purchase behaviour.