Age Cohort Group Analysis

The age cohort groups you will research this week are Tweens, Generation X, and Generation Y.
It makes sense that each generation is different from other. But it may seem excessive to make the difference in generations a determining of the most critical behaviors, among other as membership’s social classes, cultures, territories etc.
Generation X consumers were born in the years 1965 – 1980, and According to Babin J. Barry & Harris G. Eric, (2014), they represent approximately 40.000.000 consumers in the United States. Located just after the Baby Boomers, Generation X was originally known as the Baby Bust, due to the low birth rate compared to the previous period of Baby Boomers. This generation has experienced a wave height at the professional
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According to Babin J. Barry & Harris G. Eric, (2014), they represent approximately 60.000.000 consumers in the United States. This generation has grown up largely in time of television. This generation is called "digital natives", its members grew up in a world where the personal computer, video games and the Internet are becoming increasingly important and accessible. This generation, in the absence of rites of passage to adulthood, do not build identity or specific adult culture. This generation that has only known the crisis, enjoy present life because they knows they live in challenging time. Generation Y lives in a continuous stream with new technologies, and challenges. Work and fun go hand in hand for Generation Y. They were allowed to speak at a young age, so they do not understand why they are not trusted immediately. The skill is more valuable to them than age. So, they do not hesitate to question the rules, to verify and complete the information. The authority is not always synonymous of competence. They are not afraid to compare themselves to others. They are comfortable communicating with the technologies as directly. Unlike their parents, Generation Y does not place the job in the foreground. They refuse to work during holidays and weekends and want time off to decompress, as the mental and physical health appears to be their priority. They seek a better quality of life, balancing work and personal interest. They think short term and are very mobile. Rapidly, more flexible schedules, continuing education, freedom and autonomy, etc. are some requirements of this generation, and companies will have no choice but to consider

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