Comms 101 Midterm 1

Front 1

convergence

Back 1

The coming together of computing, telecommunications, and media in a digital environment.

Hint 1

coming together.

Front 2

consolidation

Back 2

The process of large companies coming together to format even larger companies.

Hint 2

big to bigger

Front 3

oligopoly

Back 3

Where a few very large, rich, and influential owners control an industry

Hint 3

control

Front 4

viral marketing

Back 4

spreading news through media online

Front 5

user - generated content (UGC)

Back 5

media content that has been created by consumer or audience members, including videos, music, or other forms of media.

Hint 5

YouTube

Front 6

behavioral targeting

Back 6

using research to know what the target audience would be more interested in to have better advertisements

Hint 6

research to advertise better

Front 7

interpersonal communication

Back 7

communication between two or individuals, usually in a small group, although it can involve communication between a teacher and an audience.

Front 8

Mass Communication

Back 8

communication to a large group of people that remain largely unknown to the sender of the message.

Front 9

Medium

Back 9

a communication channel such as a telephone, instant message, or writing back and forth in a chat room.

Hint 9

through which you communicate.

Front 10

synchronous media

Back 10

media that takes place in real time, such as televisión or radio, that require the audience to be present during the broadcast or performance.

Hint 10

live media with audience.

Front 11

asynchronous media

Back 11

media that do not require the audience the assemble at a given time. Such as print material or recorded audio or video.

Hint 11

media with no audience.

Front 12

Time Shift

Back 12

recording an audio or video clip and watching it, or listening to it later.

Hint 12

tivo

Front 13

Surveillance

Back 13

primarily the journalism function of mass communication, which provides information about the processes, issues, events, and other developments in society.

Hint 13

a journalists job

Front 14

Correlation

Back 14

The ways in which media interpret events and issues and ascribe mains that help individuals understand their roles within the larger society and culture.

Hint 14

How the media wants us to view the news.

Front 15

Cultural Transmission

Back 15

The transference of the dominate culture, as well as its subcultures, from one generation to the next, or immigrants, which helps people learn how to fit into society

Front 16

Product placement

Back 16

The practice of advertisers paying to have their product on TV or other media outlets.

Front 17

Media Literacy

Back 17

The prices of analyzing media content and understanding it.

Front 18

Net Neutrality

Back 18

A principal that states that broadband networks should be free of restrictions on content, platforms, or equipment and that certain types of content, platforms, or equipment should not get preferential treatment on the network.

Front 19

Voice-Over

Back 19

an unseen announcer or narrator talking while other activity takes place.

Front 20

Media Oligopoly

Back 20

Media companies decide the content that is shown and how much it will cost for both consumers and advertisers.

Front 21

Analog Media

Back 21

audio being recreated for all types and platforms of media

Front 22

Citizen Journalism

Back 22

journalism done by amateurs or volunteers, either with citizen Journalism websites, blogs, or add part of a mainstream news organizations website.

Front 23

Digital Millennium Copyright Act

Back 23

Can't upload music to the internet.

Front 24

RSS Feed

Back 24

Really simple syndication, let's users easily subscribe to feeds from a blog or website.

Front 25

Multimedia

Back 25

Combination of different types of media in one package.

Front 26

CPM

Back 26

clicks per minute. How many times someone visits your web page

Front 27

Click - through rate

Back 27

rate at which people click on the ad

Front 28

search engine marketing

Back 28

paying Google to make a certain key word come up first.

Front 29

search engine optimization

Back 29

a strategy that users Web Design, careful choice of keywords, links and other techniques to show up first on online searches.

Front 30

Freemium

Back 30

like spotify, where you can have something for free, but not the whole product, and to have the whole product must pay.

Front 31

Behavioral targeting

Back 31

a technique used to increase the effectiveness of their how campaign by using info collected on a Web browser to advertise....suggestions

Front 32

dime novel

Back 32

short book that costs a dime to make.

Front 33

Print-on-demand

Back 33

When they print only the number of orders that are placed for the product

Front 34

Penny Press

Back 34

newspapers that sold for a penny... accesible to everyone.

Front 35

news paper preservation act

Back 35

created in 1970, intended to preserve a diversity of editorial opinion in communities where only two competing, or independently owned, daiky news paper exist

Front 36

joint operating agreement

Back 36

legal agreement that permits newspapers in the same city to merge their business operations for economical reasons, yet maintain independent editorial operations.

Front 37

Circulation

Back 37

dissemination of copies if periodicals as newspapers or magazines.

Front 38

Psuedo events

Back 38

an event that is specifically created to attract the attention of the media.

Front 39

Agenda Setting

Back 39

a role the media play in deciding which topics to cover. The topics the media think are important for the public

Front 40

Objectivity

Back 40

Basically try to see from every point and angle.....no biasness.

Front 41

Wire Service

Back 41

.....look it up.

Front 42

Yellow Journalism

Back 42

a style of journalism practiced especially by publicers Joseph pulitizer and hearst. stories were sensationalized or partly made up to be more dramatic.

Front 43

Muckracker

Back 43

A group of journalist in the early 20th century who investigated business and political corruption

Front 44

News Hole

Back 44

A hole where there no advertising..

Front 45

Frame

Back 45

The notion that every story is told in a particular way that influences how readers think of the story.

Front 46

Crowd Sourcing

Back 46

Utilizing raw data that the public has gathered, in addition to reports from citizen-journalists, to help create a news report

Front 47

Embargo

Back 47

The practice of sending news releases to news organizations with the stipulation that the information cannot be broadcast or printed.

Front 48

Slashdot effect

Back 48

It's when a Web page has too many hits and crashes

Front 49

Mash-Up

Back 49

Combining textual information over geographic, map based information so users can access multiple layers of data.