Companies have various target groups when they run promotional messages. However, the one particular company I have observed is Campbell’s Soup Company and its promotional message. First, the message is targeted towards families who want nutritional and healthy food for their children. (Campbells, n.d) Secondly, the message is consistent with a particular slogan of “Mm, mm good” whether in the print advertisement or media advertisement, that slogan is heard loud and clear. Here is a YouTube video link that summarizes my assertion of the slogan: https://www.youtube.com/v/IN3c4rZJNd4.& https://www.youtube.com/v/IN3c4rZJNd4. However, I have some companies whose message can be said to adapt to the various groups they are targeting. For instance,
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Before the advent of communication technology, the traditional way people received information was through television, magazines, and newspaper; however, with the use of communication technology, companies can now exchange information, run promotion and connect with potential customers through Facebook, twitter, texting, and mobile phones. The possibility of exchanging information through mobile marketing has not been easier than now, thereby drastically causing the media landscape to change. (Tanner & Raymond, 2010). As a result of communication technology, traditional media are struggling to remain in business and companies spend fewer resources in traditional media to reach customers, instead they have discovered that more people can be found on social media. Moreover, the use of out-of-home advertising, that is Billboards and movable promotions that are displayed in a broad range of public spaces, including tray tables on airplanes, the inside of subways, trains, buses, and even in bathroom stalls have all impacted how companies communicated with customers and this is really affecting the traditional media in this present dispensation. Suffice it to say that user-generated content like YouTube and blogs are also readily available to companies to disseminate product information and allow the giving of feedback by customers to the company directly. These, apparently, are the fundamental factors that have caused the media landscape to change. Forecasts have even shown that the next few years will see a massive increase in financial investment of advertisement in communication technology which will further keep the traditional media at bay. (Tanner & Raymond, 2010. P.
Before the advent of communication technology, the traditional way people received information was through television, magazines, and newspaper; however, with the use of communication technology, companies can now exchange information, run promotion and connect with potential customers through Facebook, twitter, texting, and mobile phones. The possibility of exchanging information through mobile marketing has not been easier than now, thereby drastically causing the media landscape to change. (Tanner & Raymond, 2010). As a result of communication technology, traditional media are struggling to remain in business and companies spend fewer resources in traditional media to reach customers, instead they have discovered that more people can be found on social media. Moreover, the use of out-of-home advertising, that is Billboards and movable promotions that are displayed in a broad range of public spaces, including tray tables on airplanes, the inside of subways, trains, buses, and even in bathroom stalls have all impacted how companies communicated with customers and this is really affecting the traditional media in this present dispensation. Suffice it to say that user-generated content like YouTube and blogs are also readily available to companies to disseminate product information and allow the giving of feedback by customers to the company directly. These, apparently, are the fundamental factors that have caused the media landscape to change. Forecasts have even shown that the next few years will see a massive increase in financial investment of advertisement in communication technology which will further keep the traditional media at bay. (Tanner & Raymond, 2010. P.