Comm 327 - Exam 1

Front 1

4 reasons why we communicate

Back 1

physical needs, identity needs, social needs, practical needs

Front 2

5 principles of communication

Back 2

transactional, intentional and unintentional, content and relational element, irreversible, unrepeatable

Front 3

3 misconceptions of communication

Back 3

not a natural ability, more is not always better, not all communication seeks understanding

Front 4

Ford's 2 patterns of customer service based communication

Back 4

service encounter
service relationship

Front 5

Spitzberg: communication competence

Back 5

the ability to be effective and appropriate

Front 6

7 traits of competent communicators

Back 6

able to adapt, large repertoire of skills, ability to perform skillfully, involvement, empathy/perspective taking, cognitive complexity, self-monitoring

Front 7

individualistic cultures

Back 7

Individualist cultures, such as those of the United States and Western Europe, emphasize personal achievement at the expense of group goals, resulting in a strong sense of competition.

Front 8

collectivistic cultures

Back 8

Collectivist cultures, such as those of China, Korea, and Japan, emphasize family and work group goals.

Front 9

high context cultures

Back 9

many things are left unsaid, letting the culture explain. Words and word choice become very important in communication, since a few words can communicate a complex message very effectively to an in-group (but less effectively outside that group)

Front 10

low context cultures

Back 10

make much less extensive use of such similar experiences and expectations to communicate. Much more is explained through words or verbalization, instead of the context.

Front 11

high power distance

Back 11

larger differences exist between people based on power

Front 12

low power distance

Back 12

power differences between people are downplayed and power is distributed evenly

Front 13

uncertainty avoidance

Back 13

the degree to which members of a culture feel threatened by ambiguous situations and how much they try to avoid them

Front 14

achievement cultures

Back 14

place high value on material success / masculine

Front 15

nurturing cultures

Back 15

place high value on relational support / feminine

Front 16

culture

Back 16

the language, values, beliefs, traditions and customs people share and learn

ex: Catholic faith

Front 17

co-culture

Back 17

a group that is part of an encompassing culture

ex: age,sex

Front 18

ethnocentrism

Back 18

the belief that your culture is superior to others / can be cultural or co-cultural

Front 19

verbal codes

Back 19

language, verbal communication styles

Front 20

nonverbal codes

Back 20

nonverbal behaviors

Front 21

self-concept

Back 21

the perceptions you hold of yourself

Front 22

self-esteem

Back 22

our level of self-worth

Front 23

reflected appraissal

Back 23

perceptions of judgements from those around us / significant others provide special influence

Front 24

social comparison

Back 24

evaluating ourselves in terms of how we compare to others

Front 25

characteristics of self-concept

Back 25

subjective, flexible, resistant to change