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48 Cards in this Set
- Front
- Back
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What are “downshifters”?
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Those who intentionally reject consumer lifestyle.
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What are “tweens”?
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1st grade to age 12
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What are “moral panics”?
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Adult fears about child ads.
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What replaced “unstructured socializing” for kids?
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Market leisure
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What’s the relationship between dysfunction and consumption?
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Both cause depression, anxiety, and low self-esteem.
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How have youth marketers “gone anthropological”?
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Ethnographic methods to scrutinize intimate details of kids’ lives.
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What are “sign wars”?
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Corporate competition centered around images.
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What’s the result of the kids market being dominated by a few powerful companies?
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Uniformity.
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What have studies of trends in kids’ time use revealed?
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Structured by commercials and consumer activity.
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What is the new “post-modern childhood” driven by?
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TV, internet, video games, movies, etc.
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What’s happened to the teen obesity rate since 1980?
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Tripled!
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What is lavish big spending by big brands accomplished by?
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Resistance to investing in facilities/labor.
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What “old-fashioned idea” has disappeared?
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Manufacturer responsible for own work force.
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Brand name multinationals are less and less interested in what?
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Why prices fall so low.
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What does a “symbiotic relationship” between EPZ and local government refer to?
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Should derive income from each other.
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How did Carmelita Alonzo die?
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“Overwork”
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Why is it a myth that developing countries are inheriting “our” jobs?
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Perceived as similar jobs.
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Why do workers say that choice to work in EPZs was “made for them”?
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Enclosed factory.
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Some Mexican managers make women prove what?
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That they are menstruating.
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What is the “promise” of industrialization feel like in Cavite EPZ?
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A threat.
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What did a 2002 New York Times investigation reveal about drug advertising?
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As long as celebs don’t mention a drug by name, they don’t have to adhere to FDA’s “fair balance” rule.
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What do “reminder ads” do?
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Say name of drug but not what it’s for.
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What did an FDA notice of discontinuation NOT address about a mailer advertising a drug to prevent breast cancer?
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Women determined as “high risk” on a breast cancer risk assessment weren’t actually as at risk as they’d been told?
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What does the name of the drug “Baycol” remind consumers of?
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Breakfast meat.
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Why did a certain drug company get a warning about their drug “Vioxx”?
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Unexplained 4 to 5 increase in heart attacks.
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What was the Prescription Drug User Free Act (PDUFA) designed to do?
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Speed up a regulating review procedure.
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How did the PDUFA create a new relationship between the drug industry and the FDA?
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FDA collects fee from drug companies to pay the salaries of the very people who approve or reject their products for marketing.
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What is the “democratization of credit”?
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The money we borrow that leads to dependency.
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What is Robert Manning’s response to a question about whether or not students should have credit cards?
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Students should have credit cards that are capped at $500.
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What does Manning critique about Barbie dolls?
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Designed for age 3 and up.
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What is each American’s share of the national debt?
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$27,000 per person
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Why is it dangerous that property has come to be seen as the only way to build wealth?
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Housing is overvalued by 40%.
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Why does bankruptcy attorney Charles Juntikka call banks “evil”?
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They’re making 54% net profit off poorest members of society.
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How did the bankruptcy reform law signed by Bush just weeks before Hurricane Katrina affect victims of the disaster?
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Ruled out floods at grounds for bankruptcy.
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What have the banks that issued homeowners their original mortgages been doing with these mortgages over the past few years?
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Selling them through Wall Street.
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What did the New York Daily News report about the finances of troops coming back from Iraq?
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100,000 troops have long-term debt on short-term loans.
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Why did Marlboro shift from marketing itself as a woman’s cigarette to a men’s cigarette?
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Men won’t use products designed for women but women will use products designed for men.
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What percentage of smokers start before they’re 18?
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90%
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How do alcohol ads usually portray men?
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Sexist jerks terrified of real relationships.
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What percentage of violent crime is linked to alcohol?
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50%
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Why is alcohol consumption particularly dangerous for young women?
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They get drunk faster than men.
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What must the alcohol industry do to keep high-risk drinkers drinking?
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Create a climate of denial.
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At a Congressional hearing, what challenged the happy image of student credit card debt as a rite of passage?
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Personal testimonies of parents whose children committed suicide.
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What was the response of credit card companies when initially challenged by studies pointing to their predatory practices?
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Rejected all requests to participate in live national TV or radio programs that specifically address issue of student debt.
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What combination has increased the strain of paying for higher education?
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Exacerbated by falling real wages.
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What does Manning describe as “a normal extension of Jeff’s college experience”?
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Shift from using credit cards for convenience to financing an inflated SOL.
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What evidence do we have that kids use credit cards because of the strong influence of escalating peer consumption pressure and sophisticated youth marketing campaigns?
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Access to credit cards can lead to costly and unnecessary purchases.
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Why does Sheila say that credit cards give you a “false consciousness”?
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Illusion of offering higher status but they really keep you down with high interest charges.
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