As many may know consumerism is a leading role in the American economy now and many people are asking when these acts will be stop? The movie, Consuming Kids: The Commercialization of Childhood illustrate the marketing industry push towards children and the future childhood and consumerism. I realized how unaware I am when it comes to the marketing industry and how much children are being dissected by advertisers and marketers. After watching this documentary, I feel as I was being used by advertisers in my early years in this society. Also I come realized how this ideology of making consuming kids” started in my generation. Therefore, after watching this film I began to think about my own future, also about the futures of my peers, and wonder
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Marketers continue to sell their products throughout different ages and young boys and girls are receiving many gendered messages. Gender stereotypes are commercialized in children’s media and toys, everywhere from the shelves in toy stores to the toy that comes in kid’s meals. This effect children’s play and how kids shape their identities and the way they understand the world. This gender stereotyping of children’s media and toys teaches young girls that they are desirable if they look perfect and that their worth is determined by how boys see them as. Young girl’s toys are also made for girls to interact with one another and to start conversations. Mass culture toys such as Barbie dolls and brats can bring girls together or may also have a bad influence on young girls. However, little boy’s toys are mainly focused on the competition and heavily centered on violence and destruction. At such a young age their minds have been corrupted with violence. As they grow older the violence grows with them and many become criminals and …show more content…
For the past years, marketers have begun to push more expensive and popular culture branded products to Children. This is a real issue because the majority of parents cannot afford these products, but also, children are starting to become negatively affected psychologically. This is illustrated by the recent change in children’s attitudes towards status, wealth and materialistic. This horrifying treatment of children, by marketers, negatively affects psychological, social, and behavior aspects of children. When a child is old enough to think critically and have self realization, they are already programmed to believe that they are not truly satisfied or cool because they don’t have everything that marketers push out to the public. Children are growing and being taught by marketers that their self worth is calculated by what material things they have or don’t have, rather than what’s really matter, personality. This then leads to things like depression or low self esteem if a child believes he or she is less than others because they do not have it all. Along with adding to depression and low self esteem, marketing schemes like The Girls Intelligence Agency exploits important relationships in many children’s lives. This agency tells young girls to use their friends to gather information for their company. The “slumber party in a box” is teaching a young girl that it is acceptable to participate
Marketers continue to sell their products throughout different ages and young boys and girls are receiving many gendered messages. Gender stereotypes are commercialized in children’s media and toys, everywhere from the shelves in toy stores to the toy that comes in kid’s meals. This effect children’s play and how kids shape their identities and the way they understand the world. This gender stereotyping of children’s media and toys teaches young girls that they are desirable if they look perfect and that their worth is determined by how boys see them as. Young girl’s toys are also made for girls to interact with one another and to start conversations. Mass culture toys such as Barbie dolls and brats can bring girls together or may also have a bad influence on young girls. However, little boy’s toys are mainly focused on the competition and heavily centered on violence and destruction. At such a young age their minds have been corrupted with violence. As they grow older the violence grows with them and many become criminals and …show more content…
For the past years, marketers have begun to push more expensive and popular culture branded products to Children. This is a real issue because the majority of parents cannot afford these products, but also, children are starting to become negatively affected psychologically. This is illustrated by the recent change in children’s attitudes towards status, wealth and materialistic. This horrifying treatment of children, by marketers, negatively affects psychological, social, and behavior aspects of children. When a child is old enough to think critically and have self realization, they are already programmed to believe that they are not truly satisfied or cool because they don’t have everything that marketers push out to the public. Children are growing and being taught by marketers that their self worth is calculated by what material things they have or don’t have, rather than what’s really matter, personality. This then leads to things like depression or low self esteem if a child believes he or she is less than others because they do not have it all. Along with adding to depression and low self esteem, marketing schemes like The Girls Intelligence Agency exploits important relationships in many children’s lives. This agency tells young girls to use their friends to gather information for their company. The “slumber party in a box” is teaching a young girl that it is acceptable to participate