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24 Cards in this Set

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Social Behaviour

Any behaviour where interaction occurs between two or more people.

Pro-Social Behaviour
Any behaviour intended to help or benefit another person, group, or society
Factors Influencing Pro-Social Behaviour
- Personal Factors
- Situational Factors
- Social Norms
3 factors
Personal Factors
- Mood
- Competence
- Empathy
3 factors


Are you in a good mood? Are you feeling guilty


Actual and perceived skills. Are you able to help?


Feeling the way that others may feel

Situational Factors
- Noticing the situation (Did you see it?)
- Interpreting the situation (Do they need help?)
- Taking responsibility for the situation (Including the Bystander Effect)
3 factors associated with the specific situation

Bystander Effect

A person is less likely to help when other people are around because they don't take responsibility for the situation.

Social Norms
- Reciprocity Norm
- Social responsibility
2 standards or rules that govern what people should/shouldn't do in social situations

Reciprocity Norm

Helping others who help you

Social Responsibility

Helping those who need it because it is your responsibility/duty

Reluctance to Help
- Diffusion of responsibility
- Audience inhibition
- Cost-benefit analysis
3 reasons people don't help

Diffusion of Responsibility

Thinking someone else will help the person

Audience Inhibition

Not wanting to look foolish

Cost-Benefit Analysis

Weighing up personal/social costs against the benefits of helping


Pro-social behaviour focused on the wellbeing or benefit of other without any though to personal gain or reward, even when personal harm may occur

Anti-Social Behaviour

Any behaviour that is disruptive or harmful to the wellbeing or property of another person or to the functioning of a group or society


Any behaviour intended to cause physical or psychological harm to any person, animal, or object

Aggression Theories
- Psychodynamic perspective
- Ethological perspective
- Biological perspective
- Social learning perspective
4 perspectives

Psychodynamic Perspective (Aggression)

Aggression is an unconscious urge that builds up within us until it needs to be released

Ethological Perspective (Aggression)

Aggression is instinctive and has adaptive and survival functions

Biological Perspective (Aggression)

Aggression has a biological basis and is therefore influenced by our genes/DNA

Social Learning Perspective (Aggression)

Aggression is a learned behaviour and most of the learning occurs though observing behaviour and copying what we see