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11 Cards in this Set
- Front
- Back
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What are the two theories for pro-social behaviour? |
SCOLT Cognitive Priming |
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What is SCOLT? |
And extension of SLT that states children do not only view and copy behaviours but think about them A message or idea is better learnt when the viewer reflects on their own beliefs (schemas) A permanent change in the viewers schema will result in the motivation to do the pro-social act, not just blindly imitate it.
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What is Cognitive Priming? |
Ideas or "cues" in the media are seen to affect pro-social behaviour people memorise pro-social acts experienced in the media as scripts for later. Being in similar scenarios "triggers" these scripts by activating similar thought pathways People are therefore more likely to act in a pro social manner when in a similar situation to what they saw in the media It is not an exact imitation but primed by the pro-social media. |
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What did Noble do? |
Demonstrated TV can be a source of education for young viewers
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How does Noble's study support SCOLT? |
Noble's "Australia Naturally" study showed.... |
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What did Holloway do? |
Pps were invited to a lab for an experiment Whilst waiting to go in they heard a news story on the radio Pps were asked to take part in a bargaining study when they entered the lab Those who had heard the pro-social news story were more cooperative |
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How does Holloway's study show support for cognitive priming? |
The pps in his study acted in a pro-social manner after hearing the good news story this suggests that they were "Primed" showing support for the cognitive priming effect of good news |
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What did Blackman and Hornstein do? |
Replicated Holloway's study and asked for pps views on humanity Pps who had heard the good news story said people would be more cooperative and generally reported a higher proportion of decent people in the world
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How does Blackman and Hornstein support Cognitive Priming? |
The study showed how pro-social concepts were "primed" in their minds by the news report they heard |
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Research Methodology problems |
Noble: limited sample- children of a narrow age group Holloway: correlational results show no causation- other factors may have contributed |
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Strengths and Weaknesses |
+ Increased acts of aggression may be explained by the level of violent media seen supporting the cognitive priming effect. - research is flawed by political desires to label the media as a simplistic cause of rising violence levels. |
