Chapter 1

Front 1

What is marketing?

Back 1

the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational

Front 2

What forms of utility does Target create by offering one-hour photo service?

Back 2

Time, place

Front 3

What form of utility does Boeing create when they assemble components into an aircraft?

Back 3

form

Front 4

What forms of utility do vending machines on campus create?

Back 4

time, place

Front 5

What forms of utility do consumers that can choose a lot of models of big screen TC from Bestbuy and purchase with cash, credit or store card create?

Back 5

time, place, possession

Front 6

The statement, a good product, will sell itself, describes what era?

production, selling, marketing or relationship

Back 6

production

Front 7

Restaurant manger researches about what customers want and offers them on a menu, describes what era?

Back 7

customer orientation

Front 8

long term relationships with customers, suppliers, employees and other organizations lead to success, describes what era?

Back 8

relationship

Front 9

What is an example of a non-profit org?

Back 9

U.S. gov, red cross, boy scout

Front 10

What is an example of marketing myopia?

Back 10

the music industry defines their business in producing CD's of musical artists

Front 11

the marketing campaign to help reelect Mr. Obama as president is________

Back 11

person marketing

Front 12

Marketing campaign to lure businesses and tourists to Reading is ________

Back 12

place marketing

Front 13

marketing campaign to increase the audience of a concert is ________

Back 13

event marketing

Front 14

marketing campaign "friends don't let friends drive drunk"? is ______

Back 14

cause marketing

Front 15

U.S. postal service issues stamps commemorating Martin Luther King to increase awareness of the post office and increase usage of other postage services is an example of _______

Back 15

organization marketing

Front 16

What is form?

Back 16

conversion of raw materials into finished product

- assembling parts

Front 17

What is time?

Back 17

saving, providing variety of products

Front 18

What is place?

Back 18

convenience

Front 19

What is possession?

Back 19

ownership

Front 20

The four eras of marketing history

Back 20

production, sales, marketing, relationship

Front 21

Era of production

Back 21

a good product will sell itself

Front 22

Era of Sales

Back 22

use creative advertising and selling overcome resistance

Front 23

Era of Marketing

Back 23

Consumer rules!

Front 24

Era of Relationship

Back 24

long-term relationship=success

Front 25

Value Chain Activities

Back 25

inbound logistics, operations, outbound logistics, marketing and sales, service

Front 26

What is involved in creating value for consumers?

Back 26

Making, understanding, creating, communicating and delivering value proposition

Front 27

What is marketing myopia?

Back 27

The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products

- failure to see scope of its business

Front 28

Marketing for non-profit organization

Back 28

public and private sectors

not about bottom line

generates funds from donors

Front 29

Examples of non-profits

Back 29

churches, hospitals, symphony, colleges, etc.

Front 30

What are examples of nontraditional (or non-product) marketing?

Back 30

Person marketing

Place marketing

Cause marketing - relevance to people

Event marketing - cultural, travel

Organization marketing - goodwill to community