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21 Cards in this Set

  • Front
  • Back
variable
An Empirical measurement of a characteristic.
(p. 26)
Interval-Level variable
* Communicates exact differences between units of analysis
* Example is Age measured in years
(p. 28)
nominal-level variable
* Communicates categorical differences between units of analysis on the characteristic being measured
* Example: Separating people into categories based on marital status, religious denomination.
(p. 28)
ordinal-level variable
* Communicates relative differences between units of analysis
* Example, ranking levels of support for a certain principle
(p. 28)
Index
Additive combination of ordinal variables
* Each identically coded
* All measure same concept
(p. 29)
Likert scale
Scale is additive index of 5-7 value ordinals
* each captures strength and direction of agreement or disagreement with a declared statement

* Conceived by Rensis Likert
(p. 29)
Central Tendency
* Typical or average value of a variable
* Can be measured in 3 ways
- Mode
- Median
- Mean
(p. 31)
dispersion
The variation or spread of cases across its values
(p. 31)
mean
* Closest to use of term "Average"
* Sum all cases values and divide by the number of cases
(p. 31)
median
* Value of variables that divides the cases down the middle
* for odd number of cases, it is central number when ordered
* for even number of cases, it is the average (mean) of the central two numbers
(p. 31)
mode
* most common value of a set
* largest number of cases exhibit that number
(p. 31)
Frequency distribution
* a tabular summary of a variables values
* First column depicts variables values
* Second column depicts variables raw frequency or number of individual units of analysis conforming to this variable
* Third column depicts percent of cases falling into each value
* In ordinal values, a fourth column depicts cumulative percentage.
(p. 32)
raw frequency
* number of individual units of analysis conforming to a specific value
* Second column on frequency distribution chart
(p. 32)
Bar Chart
A graphical display of data
* bars represent values
* Bar heights represent frequency or percentages
(p. 33)
cumulative percentage
* Percentage of cases at or below any given value of the variable
* Depicted in fourth column of a frequency distribution chart
(p. 33)
total frequency
* Sum of raw frequency
* reported at bottom of raw frequency column (column 2) on frequency distribution chart
(p. 33)
Bimodal Distribution
Frequency distribution with two different values that are heavily populated
* Two high bars on bar chart
(p. 34)
percentile
Reports the percentage of cases that 'lie below' a specified value
* Used in ordinal variables
* 80th percentile would mean 20% of cases were higher order and 80 percent were lower order
(p. 35)
negative skew
Distributions with longer, skinnier tail to the left-side of a chart
* Mean would be skewed downwards by outlier low answers
(p. 38)
positive skew
Distributions with longer, skinnier tail to the right-side of a chart
* Mean would be skewed upwards by outlier high answers
(p. 38)
resistant measure of central tendency
The Median
* sometimes more faithful to the true center of an interval level-variable
(p. 38)