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7 Cards in this Set
- Front
- Back
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What did people like P.T. Barnum and Buffalo Bill Cody contribute to the development of modern public relations in the 20th century? |
- Used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage. - They were also one of the first to use publicity to elevate entertainment culture to an international level. |
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How did railroads and utility companies give the early forms of corporate public relations a bad name? |
They paid for favorable news stories, bribed reporters with free rail passes for good press, etc. |
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What contributions did Ivy Lee make toward the development of modern PR? |
- considered founder of modern PR - counseled his clients that honesty and directness were better PR devices than deceptive practices - He viewed facts as being elusive and malleable, - He also had the idea that by improving the press's view, improves the way people see you. - Believed in an open relationship between business and the press. |
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How did Edward Bernays affect public relations? |
- Bernays was the first person to apply the findings of psychology and sociology to public relations - He helped PR become a career for women too. - Bernays made key contributions to PR education, teaching the first class called public relations. - His PR encouraged women to smoke as a symbol of their newly acquired suffrage and independence from men. |
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What is a pseudo-event? How does it relate to the manufacturing of news? |
- A pseudo-event is when circumstances or events are created solely for the purpose of obtaining coverage in the media. It's a staged activity aimed at drawing public attention and media coverage. - This relates back to the manufacturing of news by creating easier subjects to report, but creates a fake feeling. |
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What are some socially responsible strategies that a PR specialist can use during a crisis to help a client manage unfavorable publicity? |
- public apology - full disclosure to the media - immediate recall of any product - track public opinion through nightly telephone surveys and organize conferences to debrief the media |
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In what ways is conventional news like public relations? |
Conventional news is like public relations because it tries hard to not cause conflict so it paints everything as good, thus created a public image that pleases producers and seems good to consumers. |
